I rewrote my AI books (because 2024 AI is ancient history)
 |
I did it! One of my biggest deliverables was to completely rewrite and refresh my Modern AI Marketer series.
Mission accomplished. Both books (3rd edition) are officially live on Amazon!
The Modern AI Marketer in the GPT Era
AI has changed dramatically since I published the first edition in August 2024. I’ve been growing right alongside it—moving from simple prompting to building my company’s internal processes with advanced AI automation.
- If you’re still using AI the same way you did two years ago? This update is for you.
- If you’re just starting out? You aren’t too late.
I’ve packed these pages with my own frameworks, real-world approaches, and the mistakes I made along the way. They are designed to be fast, easy reads.
The GPT book is 160 pages of strategy, and the prompt book is a compact desk reference you can flip open whenever you need a jumpstart.
Here is a quick look at what’s inside:
Book #1: The GPT Book (The Strategy)
A plain-English guide to using AI in sales and marketing—zero jargon, zero hype.
What you’ll learn: How AI has evolved, how to fit it into your existing workflows, how to scale it across your org, and how to write prompts that actually work (with 35+ marketer-friendly examples).
Who it’s for: B2B marketers, sales reps, and ops folks figuring out where AI fits into their day.
Note: This is not a technical deep dive into model architecture, ethics, or regulation.
Book #2: The Prompt Book (The Execution)
A working library of 95+ tested sales and marketing prompts you can copy, tweak, and deploy the same afternoon.
What it covers: Strategy, data analysis, ABM, sales, paid ads, SEO, and crucial new chapters on AEO, GEO content, Claude, and Microsoft Copilot.
Note: This won’t turn you into a machine learning engineer, and it skips model theory to focus purely on execution.
Read together, they cover both sides of the coin: the thinking and the doing.
I would love for you to check them out and let me know what you think!
Cheers,
Pam
P.S. I’ve also started writing a regular Marketing and AI column for Inc. Magazine! I’ll be sharing more of my AI journey there and on my website, so keep an eye out for upcoming articles.
About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.