Use Martech, Advanced Data Analytics, and Artificial Intelligence to Build Your Competitive Advantage
Martech and data analysis are essential ingredients for your success in modern marketing. In the past, marketing channels were not connected and marketing functions were siloed and the roles and responsibilities were more clear. With the rise of digital, the roles and responsibilities have become blurry.
Martech Landscape
For example, the layout and structure of a website managed by the web marketing team has a fundamental impact to your team members who leverage email marketing, paid media, social media, editorial and content planning. In that case, should they have a say in the website design? If you create content for your team members who manage social media and email, should you also create copy for email letters and social media posts to deliver a seamless customer experience? How do we better work together without stepping on each other’s toes? Our current organization structure doesn’t take into account technology’s impact on our roles and responsibilities.
Martech Stack
To further complicate marketing, digital provides a massive amount of analytics. If we understand the martech stack well, we can understand which channels perform well, who visits our site, prospect’ intent, and how to best continue the engagements or conversations.
Thus, Martech, back-end integration, data enrichment and integration become critical for data-driven marketing and marketing optimization.
Artificial Intelligence (AI) and machine learning algorithms (we are not talking about marketing or sales robots… yet) play a critical role as part of Martech evaluation and implementation.
Martech Consultant
It’s time to understand the back-end and comprehend how different platforms work or not work with each other. Having a sense of back-end and platforms’ AI-capabilities (or even build your own AI-based tools) will help you sharpen your marketing acumen and up your game.
How to Evaluate Your Martech Stack
Having a complete understanding of your company’s martech stack is hard, it’s almost impossible especially in a big or midsize enterprise.
Depending on the scope and project, our approach is customized to fit each client’s needs. We start with a managed scope that focuses on specific marketing efforts, their processes and workflows.
- Work with clients to understand the overall existing workflow
- Document the existing workflow and martech capabilities
- Identify key questions and recommend analysis
- Source and research martech platforms (if necessary)
- Identify the areas that AI can provide help
- Create the revised workflow and martech recommendations
- Work with clients to implement the initiatives
Martech Services
Consulting
When we provide martech consulting to our customers, we are in the trenches with them to get things done. It’s not about talking, it’s about doing and taking a load off your work. #getitdone
Speaking
Let Pam motivate your sales and marketing teams. Pam is a top-ranked strategic planning and digital Speaker, Author, Trainer, and Consultant. She can help your company reach new heights and provide insights at your next conference or event. You audience will learn something, while being educated at the same time.
Resources
Want to learn more about martech and artificial intelligence (AI)? Listen to Pam Didner’s podcasts & Youtube Channel, B2B Marketing and More. Keep yourself informed on marketing and sales digital trends, including AI, marketing technology, and global and content marketing.
Workshops
At Pam’s martech evaluation workshops, she will teach you how to integrate your teams and develop a marketing-driven sales enablement strategy to improve your organization’s business goals.
What People Are Saying
Martech Knowledge & Resources
Get Pam’s Tools And Templates Today
Global Content
Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:
- Create content that engages people–regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect “dots” that others don’t see and connect them in ways you never thought of before
- Identify key actions and strategies to apply to your projects
#ContentMarketingWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead
Effective Sales
Enablement
A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!
After finishing this book, you will:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Be able to integrate sales elements into select marketing programs
- Comprehend technology’s impact on sales enablement
- Gain insights on how to assemble a first-class sales enablement team
#SalesGrowthWithPam
Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead