Sales and Marketing Knowledge

2022

• July 15, 2022 – Six Ways to Start Subject Matter Experts Thinking Like Content Marketers
• June 20, 2022 – How To Strike A Balance Between Global and Local Marketing
• June 2, 2022 – Recession Ahead? Here’s How To Keep Marketing Agile
• April 3, 2022 – Making Martech Stack Manageable – 3 Things To Know
• March 22, 2022 – Two Ways To Integrate Sales and Marketing in an Enterprise
• March 4, 2022 – Let the Right Marketing Mindset Guide Your Career Development
• February 22, 2022 – Sales Enablement: How To Boost Your Communication with Sales in 6 Easy Steps
• February 10, 2022 – Catch Me Speaking In Person at B2BMX 2022 Later This Month!
• February 7, 2022 – How Product Positioning Will Help You Build Your Messaging Framework
• January 26, 2022 – Need To Share Bad News with Management? Here’s How.
• January 17, 2022 – How To Maximize Success As A New Manager in the First 90 Days
• January 12, 2022 – How The Best Sales Reps Set Themselves Apart From Competition
• January 3, 2022 – The Top B2B Sales Conferences in 2022
• January 1, 2022 – The Top B2B Marketing Conferences In 2022

2021

• October 8, 2021 – It’s Time To Crush Your Marketing Campaign Plan
• September 23, 2021 – 7 Steps To An Effective Lead Generation Process
• September 8, 2021 – Essential Marketing Skills Checklist to Build Successful Career
• August 4, 2021 – How to Lead and Inspire Your Marketing Team
• May 7, 2021 – How to Use Artificial Intelligence in Marketing
• April 16, 2021 – Prepare For the Post-COVID Marketing with These 5 Trends
• April 2, 2021 – The Ultimate Content Marketing Guide
• March 17, 2021 – How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)
• February 17, 2021 – Simple Ways to Make Your Video Calls Look and Sound Better
• January 20, 2021 – The Ultimate Sales Enablement Guide
• January 7, 2021 – How Marketing Can Support Sales in a Changing Environment

2020

• November 5, 2020 – How to Better Support Sales With Marketing Content
• October 12, 2020 – 7 Tips to Start a Career in Digital Marketing
• August 8, 2020 – How to Cultivate Strategic Thinking Skills in 6 Steps
• July 21, 2020 – How to Deliver a Virtual Presentation to Management Successfully
• July 5, 2020 – Complete Guide to Account-Based Marketing (ABM)
• May 26, 2020 – Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
• May 13, 2020 – Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19
• March 20, 2020 – How to Keep Your Marketing Moving In Times of Uncertainty
• March 12, 2020 – 7 Ways Sales & Marketing Can Leverage Artificial Intelligence
• January 6, 2020 – Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020

2019

• August 12, 2019 – How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
• July 9, 2019 – Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
• July 2, 2019 – How to Prove Your Marketing Team’s Value
• April 30, 2019 – 3 Content Marketing Ideas To Help Manufacturing Sales
• April 23, 2019 – The Number One Reason for Sales and Marketing Misalignment
• April 16, 2019 – 3 Ways to Evaluate AI to Optimize Your Marketing
• April 9, 2019 – How Artificial Intelligence Transforms B2B Marketing
• April 2, 2019 – 3 Invaluable Lessons from Alteryx Sales Enablement Efforts
• March 27, 2019 – How to Enable Your Employees for Sales Enablement
• January 22, 2019 – Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises

2018

• December 10, 2018 – Effective Sales Enablement Book – Q&A
• December 4, 2018 – How Do I Create An Annual Planning Workshop For My Clients
• November 13, 2018 – Book Review: Talk Triggers by Jay Baer and Daniel Lemin
• November 6, 2018 – Simple Sales Enablement Tips To Implement As A Marketer
• October 29, 2018 – Why I Wrote A Sales Enablement Book?
• October 23, 2018 – How to Pilot a Content Marketing Initiative in a Traditional Marketing Organization
• September 19, 2018 – 3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow
• September 6, 2018 – A Quick and Easy Way to Create Your Own Value Propositions
• August 28, 2018 – 3 Creative Ways Content Marketing Can Enable Sales
• August 21, 2018 – 5 Lessons from Relaunching My Website The 4th Time
• August 14, 2018 – 3 Trends Shaping the Sales Profession
• August 10, 2018 – It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?
• July 24, 2018 – The Hidden Side of Account-Based Marketing
• July 17, 2018 – Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples
• July 11, 2018 – 5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business
• July 3, 2018 – Is Your Marketing Message Consistent? Here’s Why It Matters!
• June 26, 2018 – Humans vs. Machines. Is Content Marketing Doomed?
• June 19, 2018 – Effective Sales Enablement: New Book for Marketing and Sales Professionals
• June 12, 2018 – The Secret To Effective Sales Enablement – An Exclusive Sneak of My New Book
• June 5, 2018 – James Webb Young – The 5-Step Ideation Process That Works
• May 30, 2018 – Finding the Balance of Global vs. Local: Marketing Campaign Case Studies
• May 22, 2018 – Four Marketing Lessons From Chatsworth Manor
• April 3, 2018 – Three Ways To Find Warm Leads In Your Sales Database
• February 27, 2018 – 5 Great Books I’ve Been Reading… And Recommend To You
• January 30, 2018 – How to Perform a Content Audit: 2 Templates You Can Use to Save Hours

2017

• December 12, 2017 – Why “Driving Buy-In” Is The Key to Marketing Success
• December 5, 2017 – What is Sales Enablement? Defining this term from a marketer’s perspective
• October 25, 2017 – When Sales met Marketing… How Sales Enablement Found True Love
• September 25, 2017 – 7 Ideas to Improve Conversions on Your Website
• September 6, 2017 – Marketing Decision is a Business Decision
• August 30, 2017 – How to Build a Social Media Calendar
• August 22, 2017 – How to Maximize Content Marketing and Social Media Campaigns
• August 14, 2017 – The Anatomy of a Great Digital Marketing Campaign
• July 24, 2017 – A More Efficient Approach to Understanding Your Audience
• July 17, 2017 – A Useful Tool To Help Align Your Global Marketing Efforts
• April 18, 2017 – Maximize Exposure and Get More Gigs with Content Marketing
• March 22, 2017 – The Branding Journey: From Brand Audit to Brand Guide
• March 13, 2017 – All You Need To Know To Create Internal Communications Plan
• February 15, 2017 – Working on Your Closing Presentation? 3 Elements to Make It Stand Out!
• February 2, 2017 – How To Deal With Content Marketing Burnout?
• January 25, 2017 – Globalization Through Localization

2016

• December 16, 2016 – From Context to Leads: Metrics and ROI of Content Marketing
• October 11, 2016 – How To Win More Budget For Your B2B Content Marketing
• July 26, 2016 – How to Build Consistent Brand Voice with Content Marketing
• June 28, 2016 – PR and Content Marketing
• May 3, 2016 – Kickstart Your Startup’s Content Marketing
• April 26, 2016 – The Hidden Treasure Trove: Subject Matter Experts
• April 19, 2016 – You need headcount and budget to make your content marketing successful

2015

• June 29, 2015 – What Does Storytelling Mean to Business?
• March 23, 2015 – Marketing Innovation – Trends, Predictions, Case Study & More
• February 16, 2015 – How to break down your marketing to determine your tech budget
• February 9, 2015 – Ann Handley’s Everybody Writes!

2014

• December 3, 2014 – Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
• November 15, 2014 – Five Key Elements to Create a Global Content Marketing Plan
• October 29, 2014 – Global and Regional Marketing Campaign Examples
• October 27, 2014 – Make Scaling Content Across Regions a Strategic Discussion
• October 16, 2014 – Technology and Content Marketing
• October 14, 2014 – People, Devices and the Future of Content Marketing
• September 11, 2014 – The 4 P’s of Global Content Marketing
• September 4, 2014 – Engineering a Global Content Marketing Plan
• June 23, 2014 – A Hiring Checklist for Content Marketing and Social Media Managers
• May 12, 2014 – How to Start Global Content Production Initiatives for Your Company
• May 6, 2014 – How to Repurpose, Refresh and Reuse Content
• April 28, 2014 – How to Effectively Manage Content Across an Organization
• March 17, 2014 – Content Planning for Events
• February 24, 2014 – How to Translate Social Media Across Regions
• February 17, 2014 – Is it Possible to Create a Global Persona?
• January 13, 2014 – The Difference Between Planning vs. Plans
• January 6, 2014 – How to Build a Collaborative Relationship Between Headquarters and Geographies

2013

• December 9, 2013 – 5 Tips to Effectively Scale Events Across Regions
• June 24, 2013 – What are the Essentials Skills for a Content Strategist?

2022

• July 26, 2022 – Confused About ICP and Buyer Persona? Here’s A Crash Course
• July 19, 2022 – Communicating Marketing to the C-Suite: From Objectives to ROI
• July 11, 2022 – Quick Guide To Emotional Intelligence in the Workplace
• June 28, 2022 – 4 Tips To Overcome Imposter Syndrome and Boost Your Career
• June 14, 2022 – Practical Tips for Running LinkedIn Ads
• June 7, 2022 – The Myth of the Empowered Buyer
• May 24, 2022 – How To Navigate the (Not So) Big and Scary Martech Stack
• May 17, 2022 – How to Build B2B Thought Leadership
• May 10, 2022 – Data-First Marketing: A Modern Approach to Data-Driven Business
• May 3, 2022 – How to Enable Sales and Marketing Alignment Within an Enterprise
• April 19, 2022 – How To Build Better Communication With Your Sales Team
• April 5, 2022 – How Marketing Automation Empowers the Next-Gen Marketers
• March 29, 2022 – The Fundamentals of Product Positioning
• March 15, 2022 – Sales and Marketing Alignment for Startups
• March 7, 2022 – Marketers, Get to Know Your UX Designers
• March 1, 2022 – Essential Qualities of a High-Performing Salesperson
• February 22, 2022 – How to Encourage Innovation in Your B2B Business
• February 15, 2022 – Breaking Bad News In Business: Three Approaches To Use
• February 8, 2022 – Essential Tips for Data-Driven B2B Social Media Marketing Strategy (A LinkedIn Case Study)
• February 1, 2022 – Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)
• January 25, 2022 – Starting a New Job? Three Tips To Ensure Success
• January 11, 2022 – How Keywords, SEO, and Technologies influence Modern Business Writing
• January 4, 2022 – Thinking of Starting a B2B podcast? Here’s What You Need to Know

2021

• December 14, 2021 – Ask the Experts: Trends to Grow Your Business
• December 7, 2021 – How to Scale Your Account-Based Marketing
• November 23, 2021 – Ask the Experts: Proven Tips for Sales and Marketing Alignment
• November 16, 2021 – Bridging the Gap Between Marketing and Product Experience
• November 9, 2021 – Tips for a Successful Career Transition
• November 2, 2021 – How to Prepare for Editorial Success
• October 26, 2021 – Build a Strong Brand Community with Smart Community Management
• October 19, 2021 – Where Marketers Can Better Help Sales Boost Revenue
• October 12, 2021 – How to Smart Hustle Your Way to Business Growth
• October 5, 2021 – Growth Hack Strategies For Your Startup
• September 28, 2021 – With Buyers in Control Sales and Marketing Must Align
• September 21, 2021 – Social Selling As The New Business Necessity
• September 14, 2021 – How To Get Media Coverage For Your B2B Business
• September 7, 2021 – MarTech in Practice: Opportunities, Trends, and Challenges
• August 31, 2021 – Simple Tips For Running Successful Facebook Ads
• August 10, 2021 – Expert Tips to Increase Your Organic Page Ranking
• August 3, 2021 – 3 Tips to Lead an Effective Marketing Team
• July 27, 2021 – A Content Marketer’s Journey
• July 20, 2021 – 3 B2B Marketing Takeaways From Screenplay Writing Books
• July 13, 2021 – How to Level Up Your Social Media Video Content
• July 6, 2021 – What is Account-Based Podcasting and Why Your Company Needs It
• June 29, 2021 – The Role of Sales Development Reps in Sales Enablement
• June 22, 2021 – State of B2B Content and Demand Report for Marketers
• June 15, 2021 – How B2B Marketing Pros Can Build Relationships That Drive Business
• June 8, 2021 – B2B Influencer Marketing with Lee Odden
• June 1, 2021 – How to Make Sales Content a Competitive Advantage
• May 25, 2021 – Must-Have Marketing Skills for Modern Marketers
• May 18, 2021 – Social Selling Dos and Don’ts for Your Sales Team
• May 11, 2021 – Emerging Marketing Trends Post-COVID
• May 4, 2021 – How to Implement AI in Your Company
• April 27, 2021 – Coach or Mentor? Which One Do You Need?
• April 20, 2021 – How to Build a Winning Content Marketing Plan
• April 13, 2021 – Align Sales and Marketing For B2B Success
• April 6, 2021 – What You Need to Know About Legal Aspect of Marketing
• March 30, 2021 – Rethinking Newsletters with Ann Handley
• March 23, 2021 – How to Rebuild a Marketing Organization
• March 16, 2021 – How to Create a Standout Virtual Event
• March 9, 2021 – Southwest Airlines Secret to Strong Sales Enablement Group
• March 2, 2021 – What You Need to Build ABM MarTech Stack
• February 23, 2021 – Field Marketing Plan and Framework Explained
• February 16, 2021 – Content Marketing Strategy for Startups
• February 9, 2021 – Top Guidelines for Starting, Sustaining and Growing a Podcast
• February 2, 2021 – Why Performing Content Must Start With The Right Culture
• January 26, 2021 – Tips and Tricks of Sales and Marketing Collaboration
• January 19, 2021 – Winning the War of Loyalty on Social Media – Customer Care
• January 12, 2021 – Why AI is Important to Your Marketing
• January 5, 2021 – Fix Your SEO with a Different Approach

2020

• December 29, 2020 – Client-Side vs. Agency-Side Marketing: Career Takeaways
• December 15, 2020 – The Journey of Transitioning #CMWorld 2020 to a Virtual Event
• December 8, 2020 – A New Way to Approach SEO
• December 1, 2020 – Digital Transformation Challenges and Opportunities
• November 17, 2020 – Tips on Running Remote Design Sprints
• November 10, 2020 – Business Benefits of Taking a Break- Part II
• November 3, 2020 – How to Win Back Customers and Regain Their Trust
• October 27, 2020 – Marketing Automation: a Modern Marketer’s Must-Have
• October 20, 2020 – Marketers Can Take a Lead in Disruptive Times
• October 13, 2020 – The Impact of Artificial Intelligence on Content Marketing
• October 6, 2020 – Does My B2B Company Need a Sales Enablement Team?
• September 29, 2020 – Social Selling: An Interview with Priscilla McKinney
• September 22, 2020 – Strong Digital Marketing is About Processes and Automation
• September 15, 2020 – Should Influencer Marketing Be Part of Your Marketing Mix
• September 9, 2020 – Business Benefits of Taking a Break
• June 25, 2020 – An Example of How to Cultivate Strategic Thinking
• June 18, 2020 – A Friendly Reminder: You Are Not Alone
• June 11, 2020 – What is Sales Enablement Planning?
• June 4, 2020 – Prepare for Future Disruptions with a Marketing Continuity Plan
• May 28, 2020 – Webinar Series to Help You Think Strategically
• May 21, 2020 – One Big Marketing Takeaway from COVID-19
• May 7, 2020 – 5 Steps To Work With Sales On ABM
• April 23, 2020 – Tips to Build Your Recovery Marketing Strategy
• April 9, 2020 – How Should I Do Marketing During a Crisis?
• April 2, 2020 – 5 Rules of Personal Branding
• March 26, 2020 – Who Owns Sales Enablement and B2B Marketing
• March 19, 2020 – 3 Ways to Keep Your Marketing Moving in Times of Uncertainty
• March 12, 2020 – The Role of Data in Approaching AI Marketing
• March 5, 2020 – Three Use Cases of AI for Marketing
• February 27, 2020 – The Benefits of AI on Marketing
• February 20, 2020 – New Book Release: The Modern AI Marketer
• February 13, 2020 – Questions You Can Ask to Understand Your Sales Team
• January 30, 2020 – In-House vs. Outsourced Marketing – The Pros and Cons
• January 16, 2020 – Is a Career in Marketing Right for Me?
• January 9, 2020 – How to Define a New Marketing and Sales Role
• January 2, 2020 – How to Document Your Marketing Contribution

2019

• December 12, 2019 – My Lessons and Reflections From 2019
• December 5, 2019 – How Lately Personalizes Customer Support
• November 21, 2019 – One Approach to Nurture Rejected Leads
• November 14, 2019 – Drip Campaigns vs Nurturing – The Differences
• November 7, 2019 – Why B2B Businesses Need to Invest in Marketing
• October 31, 2019 – Three Reasons to Rebrand Your Podcast
• October 24, 2019 – How to Ask for a Bigger Marketing Budget
• October 17, 2019 – How to Cultivate and Expand Your Strategic Thinking
• October 10, 2019 – Three Ways to Improve Your Strategic Thinking Skills
• October 3, 2019 – Five Ways to Prioritize Your Workload
• September 26, 2019 – Messaging Framework for High-Volume Products
• September 19, 2019 – Messaging Framework: Thought Leadership Template
• September 12, 2019 – Messaging Framework: Product-Specific Template
• September 5, 2019 – The Process of Creating a Messaging Framework
• August 29, 2019 – What is B2B Marketing?
• August 20, 2019 – How to Market to Your Customers Directly
• August 1, 2019 – VidCon2019 – a B2B Marketer’s Takeaway
• July 25, 2019 – How to Unify Your Brand and Messaging with Sales
• July 18, 2019 – How to Use LinkedIn for Prospecting Outreach
• July 11, 2019 – 7 Steps to Prove Your Marketing Team’s Value
• July 4, 2019 – How Do You Know If You Are a Digital Marketer?
• June 20, 2019 – How to Build Your Own Sales Prospect Pipeline
• June 13, 2019 – How to Create and Evaluate Your MarTech Stack?
• June 6, 2019 – How Can Marketing Help Sales and Vice Versa?
• May 30, 2019 – Three Big Lessons From Doing 90 Podcast Episodes
• May 16, 2019 – How to Support Sales as a Marketer
• May 9, 2019 – How to Understand Your Company’s MarTech Stack?
• May 2, 2019 – The ONE reason for Sales and Marketing Misalignment
• April 25, 2019 – Voicify, Strala, and Alyce
• April 18, 2019 – The Importance of Understanding Martech
• April 11, 2019 – ABM, Sales, and Customer Experience
• April 4, 2019 – 4 Key Elements for Successful Website Overhaul
• March 28, 2019 – Qualified Leads: Reduce Tension Between Sales and Marketing
• March 21, 2019 – How to Get your Marketing Peers to Support Sales?
• March 14, 2019 – Join Me at Interact19, MAICON and CMWorld
• March 7, 2019 – Help Sales Find Content They Need
• February 28, 2019 – Fix Your Marketing Execution Gap
• February 21, 2019 – Don’t Be Afraid, Just Be Sincere
• February 14, 2019 – Sales Enablement: Where to Start as a Marketer?
• February 7, 2019 – Marketers Can Make An Impact on Buyer Research and Sales Engagements
• January 31, 2019 – Making Career Transition to An Independent Consultant
• January 24, 2019 – Don’t Miss 2019 B2B Marketing Exchange Event
• January 17, 2019 – How Sales Enablement Benefits Marketing
• January 10, 2019 – Line Takes Emojis and Stickers to the Next Level
• January 3, 2019 – Win Your Audience with Creative Headlines

2018

• December 27, 2018 – Scaling Content Marketing for Sales Enablement
• December 20, 2018 – Scaling User-Generated Content
• December 13, 2018 – How To Deal With Low Points In Our Lives?
• December 6, 2018 – Addressing a Few Comments About My Book
• November 29, 2018 – Book Review: Talk Triggers by Jay Baer and Daniel Lemin
• November 22, 2018 – How to Build a Content-Centric Organization
• November 15, 2018 – Write Your Content With One Person In Mind #FindYourDoris
• November 8, 2018 – Simple Sales Enablement Tips To Implement As A Marketer
• November 1, 2018 – Why Did I Write a Sales Enablement Book?
• October 25, 2018 – How To Make Your Content Marketing Org Structure Work
• October 18, 2018 – Does sales-enablement training belong in the HR group?
• October 11, 2018 – Content Marketing and Apple Store Classes
• October 4, 2018 – The Similarities Between Taking Photos and Content Marketing
• September 27, 2018 – 3 Lessons From Relaunching My Website For the 4th Time
• September 20, 2018 – New Messaging
• September 13, 2018 – Marketing and Depression
• September 6, 2018 – Scale Branding
• August 30, 2018 – Know Your Analytics Tools
• August 23, 2018 – Everything is Connected
• August 16, 2018 – Search and Content Marketing
• August 9, 2018 – Three ABM Examples
• August 2, 2018 – PowerBlanket Sales Enablement
• July 26, 2018 – Marketing Takeaways from Jeff’s Visit
• July 19, 2018 – My Podcasting Process
• July 12, 2018 – Sales Operations and Sales Enablement
• July 5, 2018 – Repurpose Content to a Different Format
• June 28, 2018 – Writing a Complex Brief
• June 21, 2018 – What Have I Been Working On
• June 14, 2018 – Marketing-Enabled Sales
• June 6, 2018 – Machu Picchu Takeaways
• May 23, 2018 – Lima Peru Takeaways
• May 16, 2018 – Marketing Plan vs Global Marketing Plan
• May 10, 2018 – Creativity and Constraint
• May 2, 2018 – Publishing a Book
• April 26, 2018 – 3 Marketing Lessons From Visiting the Chatsworth Manor
• April 18, 2018 – What is AI?
• March 21, 2018 – Determining Warm Leads in Your Database
• March 14, 2018 – The Relationship Between Lead Definition and Your Website
• March 7, 2018 – Being Lonely
• February 28, 2018 – Use Co-Marketing to Drive Sales: B2C and B2B Examples
• February 21, 2018 – Be a Problem Finder, Not a Problem Solver
• February 14, 2018 – Learn From Your Past
• February 7, 2018 – How can Brand Guide Help Sales Enablement?
• January 31, 2018 – How To Find the Topic for Your Next Book
• January 24, 2018 – How Do I Conduct a Content Audit?
• January 17, 2018 – Da Vinci and the Marketer
• January 10, 2018 – What is Sales Enablement?
• January 3, 2018 – My New Year’s Resolutions

2017

• December 27, 2017 – What Writing My Second Book is Teaching Me About Sales Enablement
• December 20, 2017 – Define Core Values
• December 13, 2017 – What are the Skillsets Required for Modern Marketers?
• December 6, 2017 – A Letter to Laura
• November 29, 2017 – When Sales Met Marketing
• November 22, 2017 – It’s Time to Map Your Marketing Workflow
• November 15, 2017 – Is Content Marketing about EIEIU or CEBIEIU?
• November 8, 2017 – Situational Fluency
• November 1, 2017 – Standardizing Content
• October 25, 2017 – What is the best way to open a presentation?
• October 18, 2017 – Making a living as an independent consultant
• October 11, 2017 – Building close relationships with your teams in other countries
• October 4, 2017 – What does a CPA have to do with marketing
• September 27, 2017 – Marketing Plan 2-pager: Part 2
• September 20, 2017 – Marketing Plan 2-pager: Part 1
• September 13, 2017 – Gut vs. Data when making marketing decisions
• September 6, 2017 – Plan vs. Planning
• August 30, 2017 – Leading a marketing team to consensus
• August 23, 2017 – Making the transition from traditional to digital marketer
• August 23, 2017 – Applying content marketing to sports marketing
• August 23, 2017 – Dealing with marketing burnout