Sales and Marketing Knowledge

2020

• July 5, 2020 – A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)
• May 26, 2020 – Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
• May 13, 2020 – Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19
• March 20, 2020 – How to Keep Your Marketing Moving In Times of Uncertainty
• March 12, 2020 – 7 Ways Sales & Marketing Can Leverage Artificial Intelligence
• January 26, 2020 – Don’t Miss 2020 B2B Marketing Exchange – #B2BMX
• January 6, 2020 – Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020
• January 5, 2020 – 25 Best B2B Marketing Conferences 2020

2019

• August 12, 2019 – How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
• July 16, 2019 – Key Marketing Takeaways from VidCon2019
• July 9, 2019 – Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator
• July 2, 2019 – How to Prove Your Marketing Team’s Value
• April 30, 2019 – 3 Content Marketing Ideas To Help Manufacturing Sales
• April 23, 2019 – The Number One Reason for Sales and Marketing Misalignment
• April 16, 2019 – 3 Ways to Evaluate AI to Optimize Your Marketing
• April 9, 2019 – How Artificial Intelligence Transforms B2B Marketing
• April 2, 2019 – 3 Invaluable Lessons from Alteryx Sales Enablement Efforts
• March 27, 2019 – How to Enable Your Employees for Sales Enablement
• February 5, 2019 – How to Support Sales As a Marketer
• January 22, 2019 – Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises

2018

• December 10, 2018 – Effective Sales Enablement Book – Q&A
• December 4, 2018 – How Do I Create An Annual Planning Workshop For My Clients
• November 13, 2018 – Book Review: Talk Triggers by Jay Baer and Daniel Lemin
• November 6, 2018 – Simple Sales Enablement Tips To Implement As A Marketer
• October 29, 2018 – Why I Wrote A Sales Enablement Book?
• October 23, 2018 – How to Pilot a Content Marketing Initiative in a Traditional Marketing Organization
• September 19, 2018 – 3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow
• September 6, 2018 – A Quick and Easy Way to Create Your Own Value Propositions
• August 28, 2018 – 3 Creative Ways Content Marketing Can Enable Sales
• August 21, 2018 – 5 Lessons from Relaunching My Website The 4th Time
• August 14, 2018 – 3 Trends Shaping the Sales Profession
• August 10, 2018 – It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?
• July 24, 2018 – The Hidden Side of Account-Based Marketing
• July 17, 2018 – Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples
• July 11, 2018 – 5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business
• July 3, 2018 – Is Your Marketing Message Consistent? Here’s Why It Matters!
• June 26, 2018 – Humans vs. Machines. Is Content Marketing Doomed?
• June 19, 2018 – Effective Sales Enablement: New Book for Marketing and Sales Professionals
• June 12, 2018 – The Secret To Effective Sales Enablement – An Exclusive Sneak of My New Book
• June 5, 2018 – James Webb Young – The 5-Step Ideation Process That Works
• May 30, 2018 – Finding the Balance of Global vs. Local: Marketing Campaign Case Studies
• May 22, 2018 – Four Marketing Lessons From Chatsworth Manor
• April 3, 2018 – Three Ways To Find Warm Leads In Your Sales Database
• February 27, 2018 – 5 Great Books I’ve Been Reading… And Recommend To You
• January 30, 2018 – How to Perform a Content Audit: 2 Templates You Can Use to Save Hours

2017

• December 28, 2017 – New Year Resolutions: It’s Time to Break One-Month Curse
• December 12, 2017 – Why “Driving Buy-In” Is The Key to Marketing Success
• December 5, 2017 – What is Sales Enablement? Defining this term from a marketer’s perspective
• November 5, 2017 – A letter to Laura: Key Elements of Content Marketing Plan
• October 25, 2017 – When Sales met Marketing… How Sales Enablement Found True Love
• September 25, 2017 – 7 Ideas to Improve Conversions on Your Website
• September 13, 2017 – My 3 Big Take Aways from Content Marketing World
• September 6, 2017 – Marketing Decision is a Business Decision
• August 30, 2017 – How to Build a Social Media Calendar
• August 22, 2017 – Maximize Synergy Between Content and Social Media Marketing
• August 14, 2017 – The Anatomy of a Great Digital Marketing Campaign
• July 24, 2017 – A More Efficient Approach to Understanding Your Audience
• July 17, 2017 – A Useful Tool To Help Align Your Global Marketing Efforts
• April 27, 2017 – Key Takeaways From My Cisco Marketing Velocity Workshop
• April 18, 2017 – Maximize Exposure and Get More Gigs with Content Marketing
• April 12, 2017 – #ContentWritingChat – Internal Communications Tactics for World-Class Content Marketing
• April 5, 2017 – 5 Big Content Marketing Questions From Undergraduate Students
• March 30, 2017 – #ContentChat – How to Build A global Content Marketing Team
• March 22, 2017 – The Branding Journey: From Brand Audit to Brand Guide
• March 13, 2017 – All You Need To Know To Create Internal Communications Plan
• February 15, 2017 – Working on Your Closing Presentation? 3 Elements to Make It Stand Out!
• February 2, 2017 – How To Deal With Content Marketing Burnout?
• January 25, 2017 – Globalization Through Localization
• January 4, 2017 – Happy 2017! My 2016 WTF Moments (it’s not what you think)

2016

• December 16, 2016 – From Context to Leads: Metrics and ROI of Content Marketing
• November 10, 2016 – What Can This Architectural Wonder Teach Us About Marketing
• October 11, 2016 – How To Win More Budget For Your B2B Content Marketing
• October 4, 2016 – Save the date! Content and Social Media Marketing Workshop in Geneva October 28, 2016
• September 16, 2016 – My Favorite Takeaways, Tweets and Articles From Content Marketing World 2016
• August 16, 2016 – 10 Extremely Important Content Marketing Questions – Answered
• August 9, 2016 – Content Marketing World 2016 – A Must To Go Conference
• August 3, 2016 – What does a Friend Request have to do with PokemonGo?
• July 26, 2016 – How to Build Consistent Brand Voice with Content Marketing
• July 13, 2016 – 5 elements to maximize the synergy Between Social Media and Content Marketing
• June 28, 2016 – PR and Content Marketing
• June 20, 2016 – 4 Lessons Learned from My First European Workshop
• June 1, 2016 – Making the Most Out of a Business Trip
• May 25, 2016 – Mr Magazine: An Editorial Love Story
• May 3, 2016 – Kickstart Your Startup’s Content Marketing
• April 26, 2016 – The Hidden Treasure Trove: Subject Matter Experts
• April 19, 2016 – Content Marketing vs. Other Types of Marketing
• April 19, 2016 – You need headcount and budget to make your content marketing successful
• April 11, 2016 – What’s the simplest definition of global content marketing?
• April 5, 2016 – The 7-Step Guide to Scale Your Marketing Content Effectively Workshop in Lausanne
• April 5, 2016 – Planning is not a plan…yet
• March 29, 2016 – Create a presentation to get your stakeholders to say yes
• March 23, 2016 – If you need help, ask for it!
• March 15, 2016 – Spring Cleaning: Organize & Simplify Your Content Marketing
• March 1, 2016 – Localization and translation is a key content marketing elements
• February 29, 2016 – Need headcount and budget for your marketing initiative? This course can help.
• February 23, 2016 – If you want to start a business, here are my 3 lessons
• February 22, 2016 – When a 15-year high schooler asked you what skills are required to be a marketer
• February 16, 2016 – Build allies to build content marketing efforts in a company
• February 9, 2016 – It’s not they don’t listen, it’s about how you communicate
• February 8, 2016 – Lessons learned from launching my first workshop
• February 1, 2016 – The Journey of Localization and Translation
• January 18, 2016 – The Spotlight is a Double-Edged Sword
• January 11, 2016 – What Does ‘Think Strategically’ Mean to Content Marketers?
• January 4, 2016 – Global Content Marketing Workshop in Portland

2015

• December 21, 2015 – Create Winning and Scaleable Content for Global Marketing
• December 1, 2015 – A Presentation Framework to Get to Yes
• November 17, 2015 – Three Content Marketing Takeaways From This Girl Who Quit Instagram
• November 10, 2015 – My On-Site Experience Takeaways From Attending This Event in Portland.
• October 20, 2015 – Two Pre-Requisites of Content Planning
• October 13, 2015 – 3 Suggestions to Enhance Communications Across Regions
• September 29, 2015 – My Response to a 15-Year-Old High Schooler Who Wants to Be a Marketer
• September 21, 2015 – What Are Some Steps or Processes That You Can Take to Create Compelling Content?
• September 8, 2015 – Marketing Take-Aways From My Trip to the US Open 2015
• August 3, 2015 – When Is a Content Marketer Not a Content Marketer?
• July 27, 2015 – 5 Potential Allies to Help Bring Content Marketing to the Forefront
• July 20, 2015 – 10 Things You Can Do, When Content Marketing Doesn’t Feel the Love…
• July 7, 2015 – 11 Things I Learned After Leaving the Corporate World
• June 29, 2015 – What Does Storytelling Mean to Business?
• June 1, 2015 – A User-Friendly Way to Showcase Expert Advice
• May 11, 2015 – A Great Team With a Good Plan Leads to a Successful Event
• April 27, 2015 – How a Yoga Workshop Helped Me Manage a Career Change
• March 23, 2015 – Marketing Innovation – Trends, Predictions, Case Study & More
• March 9, 2015 – Kelly Hungerford’s Advice on How to Prepare a Successful Twitter Chat
• February 25, 2015 – B2B Content Marketing Tips and Examples
• February 23, 2015 – Every Day Is Freaking Hard, yet Everyday Is Fabulously Awesome
• February 16, 2015 – How to break down your marketing to determine your tech budget
• February 9, 2015 – Ann Handley’s Everybody Writes!
• February 2, 2015 – Drive Your Global Efforts: A Groupon Case Study
• January 27, 2015 – The Shift to Global Content Marketing: Interview with Skyword
• January 19, 2015 – See How BuzzSumo Uses Their Product as Their Marketing Platform
• January 5, 2015 – Aarstiderne Uses Marketing to Help Prepare Healthy Meals

2014

• December 29, 2014 – Reflections On 2014
• December 22, 2014 – Book Review: A New Friend and Her Book, Word Up
• December 15, 2014 – The New, Now, and Next in Global Content Marketing
• December 11, 2014 – Content Marketing Spotlight: The State of Global Content Marketing
• December 3, 2014 – Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
• November 24, 2014 – How to Turn a One-Hour Twitter Chat into One-Week’s worth of Tweets!
• November 15, 2014 – Five Key Elements to Create a Global Content Marketing Plan
• November 5, 2014 – Lesson Learned: To Create or Not to Create…a New Site for My Book?
• October 29, 2014 – Global and Regional Marketing Campaign Examples
• October 27, 2014 – Make Scaling Content Across Regions a Strategic Discussion
• October 20, 2014 – Being Good to Customers, Your Brand and the World
• October 16, 2014 – Technology and Content Marketing
• October 14, 2014 – People, Devices and the Future of Content Marketing
• October 9, 2014 – Advertising Examples From Around the World
• October 6, 2014 – A Great Example of Repurposing and Repackaging Existing Content
• September 29, 2014 – A Creative Way to Use Your Out-of-Office Reply as Another Content Marketing Vehicle
• September 24, 2014 – China’s Social Media Landscape
• September 17, 2014 – It’s a Mystery How Everything Came Together: My Book Launch Behind-the-Scenes
• September 17, 2014 – Three Lessons Learned From the Launch of My Book: Global Content Marketing!
• September 11, 2014 – The 4 P’s of Global Content Marketing
• September 4, 2014 – Engineering a Global Content Marketing Plan
• August 27, 2014 – East vs. West: A Tale of Two Videos by Pantene
• August 26, 2014 – The Value of Content Curation and How To Effectively Use It
• August 13, 2014 – Global Content Marketing Round-Up
• July 28, 2014 – Global Marketing: A Student’s Questions Answered
• July 21, 2014 – My Interview with Mark Masters on Content Marketing
• July 15, 2014 – The Similarities and Differences Between Writing a Book Proposal and a Marketing Plan
• July 9, 2014 – Is the Purchase Funnel Still Valid for Content Planning?
• June 23, 2014 – A Hiring Checklist for Content Marketing and Social Media Managers
• June 10, 2014 – Content Fuels DocuSign’s Demand Generation
• June 5, 2014 – Valuable Takeaways from My Most Recent Read: The Fault in Our Stars
• June 2, 2014 – Fun Event Ideas to Steal From C2 Montreal, A Creative Conference
• May 27, 2014 – Scaling Sales Content Across Regions
• May 19, 2014 – Leveraging Content for Distributors, Partners and Consumers
• May 12, 2014 – How to Start Global Content Production Initiatives for Your Company
• May 6, 2014 – How to Repurpose, Refresh and Reuse Content
• April 28, 2014 – How to Effectively Manage Content Across an Organization
• April 21, 2014 – Reimagine Content: Help Them Help Me
• April 7, 2014 – A Look Inside Intel’s Annual Planning Process
• March 31, 2014 – How One Small Business Successfully Manages Their Planning Process
• March 17, 2014 – Content Planning for Events
• March 3, 2014 – How to Determine the Value of Content
• February 24, 2014 – How to Translate Social Media Across Regions
• February 17, 2014 – Is it Possible to Create a Global Persona?
• February 10, 2014 – Words Are Not Dead
• January 31, 2014 – Integrated Marketing: Think Big, Think Small
• January 27, 2014 – Learning How to Learn
• January 23, 2014 – Content Marketing Round Up
• January 21, 2014 – A plan’s plan. What is the Grandaddy of Marketing Plans?
• January 15, 2014 – Can You Let It Go?
• January 13, 2014 – The Difference Between Planning vs. Plans
• January 8, 2014 – Be Creative, Be Boring and Be a Thief
• January 6, 2014 – How to Build a Collaborative Relationship Between Headquarters and Geographies

2013

• December 26, 2013 – Death, Cancer, 2014 New Year Resolutions
• December 16, 2013 – How Many Content Pieces Can You Create With $1,000?
• December 9, 2013 – 5 Tips to Effectively Scale Events Across Regions
• November 18, 2013 – 3 key take-aways from Joe Pulizzi’s Book: Epic Content Marketing
• November 14, 2013 – Current State of Digital Marketing: Integration is Key
• November 4, 2013 – A 5-step Technique for Producing Ideas by James Webb Young
• October 21, 2013 – ebay’s Content Strategy Applied 2013: Scale Cross-Regional Content Marketing
• September 16, 2013 – Is Social Media Really Killing Brands Softly?
• July 15, 2013 – Holistic Evaluation of your Global Marketing
• June 24, 2013 – What are the Essentials Skills for a Content Strategist?
• June 10, 2013 – Three Key Actions from Crestodina’s Content Chemistry
• May 6, 2013 – Global and Local Marketing: Finding the Right Balance

2012

• March 19, 2012 – Think Like a Marketer For Everything You Do
• January 3, 2012 – Six Ways to Start Subject Matter Experts Thinking Like Content Marketers

2011

• July 18, 2011 – Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game

2020

• June 25, 2020 – An Example of How to Cultivate Strategic Thinking
• June 18, 2020 – A Friendly Reminder: You Are Not Alone
• June 11, 2020 – What is Sales Enablement Planning?
• June 4, 2020 – Prepare for Future Disruptions with a Marketing Continuity Plan
• May 28, 2020 – Webinar Series to Help You Think Strategically
• May 21, 2020 – One Big Marketing Takeaway from COVID-19
• May 7, 2020 – 5 Steps To Work With Sales On ABM
• April 23, 2020 – Tips to Build Your Recovery Marketing Strategy
• April 9, 2020 – How Should I Do Marketing During a Crisis?
• April 2, 2020 – 5 Rules of Personal Branding
• March 26, 2020 – Who Owns Sales Enablement and B2B Marketing
• March 19, 2020 – 3 Ways to Keep Your Marketing Moving in Times of Uncertainty
• March 12, 2020 – The Role of Data in Approaching AI Marketing
• March 5, 2020 – Three Use Cases of AI for Marketing
• February 27, 2020 – The Benefits of AI on Marketing
• February 20, 2020 – New Book Release: The Modern AI Marketer
• February 13, 2020 – Questions You Can Ask to Understand Your Sales Team
• January 30, 2020 – In-House vs. Outsourced Marketing – The Pros and Cons
• January 16, 2020 – Is a Career in Marketing Right for Me?
• January 9, 2020 – How to Define a New Marketing and Sales Role
• January 2, 2020 – How to Document Your Marketing Contribution

2019

• December 12, 2019 – My Lessons and Reflections From 2019
• December 5, 2019 – How Lately Personalizes Customer Support
• November 21, 2019 – One Approach to Nurture Rejected Leads
• November 14, 2019 – Drip Campaigns vs Nurturing – The Differences
• November 7, 2019 – Why B2B Businesses Need to Invest in Marketing
• October 31, 2019 – Three Reasons to Rebrand Your Podcast
• October 24, 2019 – How to Ask for a Bigger Marketing Budget
• October 17, 2019 – How to Cultivate and Expand Your Strategic Thinking
• October 10, 2019 – Three Ways to Improve Your Strategic Thinking Skills
• October 3, 2019 – Five Ways to Prioritize Your Workload
• September 26, 2019 – Messaging Framework for High-Volume Products
• September 19, 2019 – Messaging Framework: Thought Leadership Template
• September 12, 2019 – Messaging Framework: Product-Specific Template
• September 5, 2019 – The Process of Creating a Messaging Framework
• August 29, 2019 – What is B2B Marketing?
• August 20, 2019 – How to Market to Your Customers Directly
• August 1, 2019 – VidCon2019 – a B2B Marketer’s Takeaway
• July 25, 2019 – How to Unify Your Brand and Messaging with Sales
• July 18, 2019 – How to Use LinkedIn for Prospecting Outreach
• July 11, 2019 – 7 Steps to Prove Your Marketing Team’s Value
• July 4, 2019 – How Do You Know If You Are a Digital Marketer?
• June 20, 2019 – How to Build Your Own Sales Prospect Pipeline
• June 13, 2019 – How to Create and Evaluate Your MarTech Stack?
• June 6, 2019 – How Can Marketing Help Sales and Vice Versa?
• May 30, 2019 – Three Big Lessons From Doing 90 Podcast Episodes
• May 16, 2019 – How to Support Sales as a Marketer
• May 9, 2019 – How to Understand Your Company’s MarTech Stack?
• May 2, 2019 – The ONE reason for Sales and Marketing Misalignment
• April 25, 2019 – Voicify, Strala, and Alyce
• April 18, 2019 – The Importance of Understanding Martech
• April 11, 2019 – ABM, Sales, and Customer Experience
• April 4, 2019 – 4 Key Elements for Successful Website Overhaul
• March 28, 2019 – Qualified Leads: Reduce Tension Between Sales and Marketing
• March 21, 2019 – How to Get your Marketing Peers to Support Sales?
• March 14, 2019 – Join Me at Interact19, MAICON and CMWorld
• March 7, 2019 – Help Sales Find Content They Need
• February 28, 2019 – Fix Your Marketing Execution Gap
• February 21, 2019 – Don’t Be Afraid, Just Be Sincere
• February 14, 2019 – Sales Enablement: Where to Start as a Marketer?
• February 7, 2019 – Marketers Can Make An Impact on Buyer Research and Sales Engagements
• January 31, 2019 – Making Career Transition to An Independent Consultant
• January 24, 2019 – Don’t Miss 2019 B2B Marketing Exchange Event
• January 17, 2019 – How Sales Enablement Benefits Marketing
• January 10, 2019 – Line Takes Emojis and Stickers to the Next Level
• January 3, 2019 – Win Your Audience with Creative Headlines

2018

• December 27, 2018 – Scaling Content Marketing for Sales Enablement
• December 20, 2018 – Scaling User-Generated Content
• December 13, 2018 – How To Deal With Low Points In Our Lives?
• December 6, 2018 – Addressing a Few Comments About My Book
• November 29, 2018 – Book Review: Talk Triggers by Jay Baer and Daniel Lemin
• November 22, 2018 – How to Build a Content-Centric Organization
• November 15, 2018 – Write Your Content With One Person In Mind #FindYourDoris
• November 8, 2018 – Simple Sales Enablement Tips To Implement As A Marketer
• November 1, 2018 – Why Did I Write a Sales Enablement Book?
• October 25, 2018 – How To Make Your Content Marketing Org Structure Work
• October 18, 2018 – Does sales-enablement training belong in the HR group?
• October 11, 2018 – Content Marketing and Apple Store Classes
• October 4, 2018 – The Similarities Between Taking Photos and Content Marketing
• September 27, 2018 – 3 Lessons From Relaunching My Website For the 4th Time
• September 20, 2018 – New Messaging
• September 13, 2018 – Marketing and Depression
• September 6, 2018 – Scale Branding
• August 30, 2018 – Know Your Analytics Tools
• August 23, 2018 – Everything is Connected
• August 16, 2018 – Search and Content Marketing
• August 9, 2018 – Three ABM Examples
• August 2, 2018 – PowerBlanket Sales Enablement
• July 26, 2018 – Marketing Takeaways from Jeff’s Visit
• July 19, 2018 – My Podcasting Process
• July 12, 2018 – Sales Operations and Sales Enablement
• July 5, 2018 – Repurpose Content to a Different Format
• June 28, 2018 – Writing a Complex Brief
• June 21, 2018 – What Have I Been Working On
• June 14, 2018 – Marketing-Enabled Sales
• June 6, 2018 – Machu Picchu Takeaways
• May 23, 2018 – Lima Peru Takeaways
• May 16, 2018 – Marketing Plan vs Global Marketing Plan
• May 10, 2018 – Creativity and Constraint
• May 2, 2018 – Publishing a Book
• April 26, 2018 – 3 Marketing Lessons From Visiting the Chatsworth Manor
• April 18, 2018 – What is AI?
• March 21, 2018 – Determining Warm Leads in Your Database
• March 14, 2018 – The Relationship Between Lead Definition and Your Website
• March 7, 2018 – Being Lonely
• February 28, 2018 – Use Co-Marketing to Drive Sales: B2C and B2B Examples
• February 21, 2018 – Be a Problem Finder, Not a Problem Solver
• February 14, 2018 – Learn From Your Past
• February 7, 2018 – How can Brand Guide Help Sales Enablement?
• January 31, 2018 – How To Find the Topic for Your Next Book
• January 24, 2018 – How Do I Conduct a Content Audit?
• January 17, 2018 – Da Vinci and the Marketer
• January 10, 2018 – What is Sales Enablement?
• January 3, 2018 – My New Year’s Resolutions

2017

• December 27, 2017 – What Writing My Second Book is Teaching Me About Sales Enablement
• December 20, 2017 – Define Core Values
• December 13, 2017 – What are the Skillsets Required for Modern Marketers?
• December 6, 2017 – A Letter to Laura
• November 29, 2017 – When Sales Met Marketing
• November 22, 2017 – It’s Time to Map Your Marketing Workflow
• November 15, 2017 – Is Content Marketing about EIEIU or CEBIEIU?
• November 8, 2017 – Situational Fluency
• November 1, 2017 – Standardizing Content
• October 25, 2017 – What is the best way to open a presentation?
• October 18, 2017 – Making a living as an independent consultant
• October 11, 2017 – Building close relationships with your teams in other countries
• October 4, 2017 – What does a CPA have to do with marketing
• September 27, 2017 – Marketing Plan 2-pager: Part 2
• September 20, 2017 – Marketing Plan 2-pager: Part 1
• September 13, 2017 – Gut vs. Data when making marketing decisions
• September 6, 2017 – Plan vs. Planning
• August 30, 2017 – Leading a marketing team to consensus
• August 23, 2017 – Making the transition from traditional to digital marketer
• August 23, 2017 – Applying content marketing to sports marketing
• August 23, 2017 – Dealing with marketing burnout