Marketing campaigns are best understood by studying the structure others have successfully, as well as unsuccessfully, used to engage with their audience/consumer. Marketing campaign examples described below outline both global and regional marketing strategies.
If you are a smart marketer, you understand that traditional marketing is becoming less and less effective by the minute. Creating and distributing valuable, relevant and consistent content to attract and sustain a defined audience will lead to profitable customer action for the long term.
These articles share some noteworthy social media and global marketing campaigns as well as the difference between national marketing strategy and regional marketing. I have listed 3 marketing campaign examples as a case study.
National Marketing Strategy vs. Regional Marketing
Your products or services may have broad appeal, but you must choose whether to market nationally or regionally. Even if your products or services can sell nationally, you may be able to market to a region and sell more by focusing your advertising expenditures on that market.
The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) – The ExactTarget Blog
In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we’re seeing brands do some special things.
10 Businesses We Admire for Brilliant Global Marketing
Just a few weeks ago, we looked at the ins-and-outs of Facebook’s new Global Pages — a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook. No longer is global reach reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened social media and community managers.