It can be a challenge to find good examples of global content marketing and how big brands are effectively translating their content across regions and cultures. Below I have curated some articles on global content curation and global marketing brand examples for your reference.
If you are interested in learning more about my philosophy of global content marketing, please check out my book, “Global Content Marketing.”
10 Businesses We Admire for Brilliant Global Marketing
Just a few weeks ago, we looked at the ins-and-outs of Facebook’s new Global Pages — a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook. No longer is global reach reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened social media and community managers.
5 Steps to Global Content Curation That Reaches Your Gooooaaal
By Renato Beninatto published July 27, 2014, It’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours.
Read More at Contentmarketinginstitute
Marketing Examples from 3 Global Powerhouse Companies
What is your favorite global company? Think hard now. Good. Now, why does this company stand out to you? Is it because of their renowned global presence? Their sustainability efforts? Their interaction with consumers? Love of their product/service? It can be a multitude of reasons, depending on what you look for in a company.
How to Prepare Your Content Marketing for a Global Audience
By Sarah Mitchell published February 7, 2014, Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it. In fact, 96 percent of the world’s consumers do not live in the United States.
Read More at Contentmarketinginstitute
Seven avoidable mistakes in global marketing
Global e-commerce business-to-consumer sales are set to soar past the 1 trillion euro ($1.25trillion) mark by 2013, according to a recent report. The IMRG concluded “the future of e-commerce is global”, with strong growth in Asia, Latin America, and the Middle East.
