Pam Didner | B2B Marketing & Sales
  • Services
    • Strategic Planning
    • Sales Enablement
    • Account-Based Marketing (ABM)
    • Content Marketing
    • Workshops and Training
    • Martech & AI
    • 1:1 Marketing Coaching
  • Speaking
    • Pam’s Bio
  • Resources
    • Customer Success Stories
    • Webinars
    • Blog
    • Podcast
    • Videos
    • Learning Hub
  • Books
    • Effective Sales Enablement
    • Global Content Marketing
    • The Modern AI Marketer
  • About
    • Media
    • Press Materials
  • Contact
    • Schedule Call
Select Page
Home > Custom Search
  • Facebook
  • Twitter
  • Google
  • Instagram
  • RSS
March 2, 2021
image

What You Need to Build ABM MarTech Stack

February 24, 2021
image

Top 2021 B2B Sales Conferences

February 23, 2021
image

Field Marketing Plan and Framework Explained

February 17, 2021
image

Simple Ways to Make Your Video Calls Look and Sound Better

February 16, 2021
image

Content Marketing Strategy for Startups

February 9, 2021
image

Top Guidelines for Starting, Sustaining and Growing a Podcast

February 2, 2021
image

Why Performing Content Must Start With The Right Culture

January 26, 2021
image

Tips and Tricks of Sales and Marketing Collaboration

January 20, 2021
image

The Ultimate Sales Enablement Guide

January 19, 2021
image

Winning the War of Loyalty on Social Media – Customer Care

January 12, 2021
image

Why AI is Important to Your Marketing

January 7, 2021
image

How Marketing Can Support Sales in a Changing Environment

January 5, 2021
image

Fix Your SEO with a Different Approach

January 1, 2021
image

25 Best B2B Marketing Conferences 2021

December 29, 2020
image

Client-Side vs. Agency-Side Marketing: Career Takeaways

December 15, 2020
image

The Journey of Transitioning #CMWorld 2020 to a Virtual Event

December 8, 2020
image

A New Approach to SEO Beyond 2020

December 1, 2020
image

Digital Transformation Challenges and Opportunities

November 17, 2020
image

Tips on Running Remote Design Sprints

November 12, 2020
image

How a Marketing Mindset Can Lead to Better Career Opportunities

November 12, 2020
image

How to Create a Scalable Global Content Marketing Strategy

November 10, 2020
image

Business Benefits of Taking a Break- Part II

November 5, 2020
image

How to Better Support Sales With Marketing Content

November 3, 2020
image

How to Win Back Customers and Regain Their Trust

October 27, 2020
image

Marketing Automation: a Modern Marketer’s Must-Have

October 20, 2020
image

Marketers Can Take a Lead in Disruptive Times

October 13, 2020
image

The Impact of Artificial Intelligence on Content Marketing

October 12, 2020
image

7 Tips to Start a Career in Digital Marketing

October 6, 2020
image

Does My B2B Company Need a Sales Enablement Team?

September 29, 2020
image

Social Selling: An Interview with Priscilla McKinney

September 22, 2020
image

Strong Digital Marketing is About Processes and Automation

September 15, 2020
image

Should Influencer Marketing Be Part of Your Marketing Mix

September 9, 2020
image

Business Benefits of Taking a Break

August 16, 2020
image

10 Burning Content Marketing Questions Answered

August 8, 2020
image

How to Cultivate Strategic Thinking Skills in 6 Steps

August 4, 2020
image

How Can Marketing Support Sales in a Changing Environment

August 4, 2020
image

How to Make the Most out of Marketing Content for Sales

August 4, 2020
image

How to Create A Measurable 2021 Marketing Strategy

July 21, 2020
image

How to Deliver a Virtual Presentation to Management Successfully

July 5, 2020
image

Complete Guide to Account-Based Marketing (ABM)

June 25, 2020
image

An Example of How to Cultivate Strategic Thinking

June 18, 2020
image

A Friendly Reminder: You Are Not Alone

June 11, 2020
image

What is Sales Enablement Planning?

June 4, 2020
image

Prepare for Future Disruptions with a Marketing Continuity Plan

May 28, 2020
image

Webinar Series to Help You Think Strategically

May 26, 2020
image

Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

May 21, 2020
image

One Big Marketing Takeaway from COVID-19

May 14, 2020
image

Think Strategically Series: 7 Elements You Should Include to Your Marketing Plan

May 13, 2020
image

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

May 13, 2020
image

Think Strategically Series: How to Create and Deliver Impressive C-suite Presentations

May 12, 2020
image

Think Strategically Series: How to Sharpen Your Strategic Thinking Skills

May 10, 2020
image

Think Strategically Series: How to Change Your Marketing Strategy Again – Continue to Plan for the Unknown

May 7, 2020
image

5 Steps To Work With Sales On ABM

April 23, 2020
image

Tips to Build Your Recovery Marketing Strategy

April 9, 2020
image

How Should I Do Marketing During a Crisis?

April 2, 2020
image

5 Rules of Personal Branding

March 31, 2020
image

How to Leverage Artificial Intelligence (AI) for Sales and Marketing

March 31, 2020
image

Ask Pam Anything Hour – 4/14

March 30, 2020
image

Ask Pam Anything Hour – 4/15

March 26, 2020
image

Who Owns Sales Enablement and B2B Marketing

March 20, 2020
image

How to Keep Your Marketing Moving In Times of Uncertainty

March 19, 2020
image

3 Ways to Keep Your Marketing Moving in Times of Uncertainty

March 12, 2020
image

7 Ways Sales & Marketing Can Leverage Artificial Intelligence

March 12, 2020
image

The Role of Data in Approaching AI Marketing

March 5, 2020
image

Three Use Cases of AI for Marketing

February 27, 2020
image

The Benefits of AI on Marketing

February 20, 2020
image

New Book Release: The Modern AI Marketer

February 16, 2020
image

MarketMuse Webinar: Connect the Dots between Sales and Marketing

February 16, 2020
image

Marketing Zone Webinar: 5 Marketing Trends You Can’t Ignore in 2020

February 13, 2020
image

Questions You Can Ask to Understand Your Sales Team

February 12, 2020
image

5 Essential Ways Marketing Can Enable Sales in 2020

January 30, 2020
image

In-House vs. Outsourced Marketing – The Pros and Cons

January 26, 2020
image

Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

January 16, 2020
image

Is a Career in Marketing Right for Me?

January 9, 2020
image

How to Define a New Marketing and Sales Role

January 6, 2020
image

Pam Didner Webinar: 5 Essential Ways Marketing Can Enable Sales in 2020

January 2, 2020
image

How to Document Your Marketing Contribution

December 12, 2019
image

My Lessons and Reflections From 2019

December 5, 2019
image

How Lately Personalizes Customer Support

November 21, 2019
image

One Approach to Nurture Rejected Leads

November 14, 2019
image

Drip Campaigns vs Nurturing – The Differences

November 7, 2019
image

Why B2B Businesses Need to Invest in Marketing

October 31, 2019
image

Three Reasons to Rebrand Your Podcast

October 24, 2019
image

How to Ask for a Bigger Marketing Budget

October 17, 2019
image

How to Cultivate and Expand Your Strategic Thinking

October 10, 2019
image

Three Ways to Improve Your Strategic Thinking Skills

October 3, 2019
image

Five Ways to Prioritize Your Workload

September 26, 2019
image

Messaging Framework for High-Volume Products

September 19, 2019
image

Messaging Framework: Thought Leadership Template

September 12, 2019
image

Messaging Framework: Product-Specific Template

September 5, 2019
image

The Process of Creating a Messaging Framework

August 29, 2019
image

What is B2B Marketing?

August 20, 2019
image

How to Market to Your Customers Directly

August 12, 2019
image

How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

August 1, 2019
image

VidCon2019 – a B2B Marketer’s Takeaway

July 25, 2019
image

How to Unify Your Brand and Messaging with Sales

July 18, 2019
image

How to Use LinkedIn for Prospecting Outreach

July 16, 2019
image

Key Marketing Takeaways from VidCon2019

July 11, 2019
image

7 Steps to Prove Your Marketing Team’s Value

July 9, 2019
image

Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

July 4, 2019
image

How Do You Know If You Are a Digital Marketer?

July 2, 2019
image

How to Prove Your Marketing Team’s Value

June 20, 2019
image

How to Build Your Own Sales Prospect Pipeline

June 13, 2019
image

How to Create and Evaluate Your MarTech Stack?

June 6, 2019
image

How Can Marketing Help Sales and Vice Versa?

May 30, 2019
image

Three Big Lessons From Doing 90 Podcast Episodes

May 16, 2019
image

How to Support Sales as a Marketer

May 9, 2019
image

How to Understand Your Company’s MarTech Stack?

May 2, 2019
image

The ONE reason for Sales and Marketing Misalignment

April 30, 2019
image

3 Content Marketing Ideas To Help Manufacturing Sales

April 25, 2019
image

Voicify, Strala, and Alyce

April 23, 2019
image

The Number One Reason for Sales and Marketing Misalignment

April 18, 2019
image

The Importance of Understanding Martech

April 16, 2019
image

3 Ways to Evaluate AI to Optimize Your Marketing

April 11, 2019
image

ABM, Sales, and Customer Experience

April 9, 2019
image

How Artificial Intelligence Transforms B2B Marketing

April 4, 2019
image

4 Key Elements for Successful Website Overhaul

April 2, 2019
image

3 Invaluable Lessons from Alteryx Sales Enablement Efforts

March 28, 2019
image

Qualified Leads: Reduce Tension Between Sales and Marketing

March 27, 2019
image

How to Enable Your Employees for Sales Enablement

March 21, 2019
image

How to Get your Marketing Peers to Support Sales?

March 14, 2019
image

Join Me at Interact19, MAICON and CMWorld

March 7, 2019
image

Help Sales Find Content They Need

February 28, 2019
image

Fix Your Marketing Execution Gap

February 21, 2019
image

Don’t Be Afraid, Just Be Sincere

February 14, 2019
image

Sales Enablement: Where to Start as a Marketer?

February 7, 2019
image

Marketers Can Make An Impact on Buyer Research and Sales Engagements

January 31, 2019
image

Making Career Transition to An Independent Consultant

January 24, 2019
image

Don’t Miss 2019 B2B Marketing Exchange Event

January 22, 2019
image

Line Builds Brand Affinity by Expanding Online Emojis And Stickers to Branded Merchandises

January 17, 2019
image

How Sales Enablement Benefits Marketing

January 10, 2019
image

Line Takes Emojis and Stickers to the Next Level

January 3, 2019
image

Win Your Audience with Creative Headlines

December 27, 2018
image

Scaling Content Marketing for Sales Enablement

December 20, 2018
image

Scaling User-Generated Content

December 13, 2018
image

How To Deal With Low Points In Our Lives?

December 10, 2018
image

Effective Sales Enablement Book – Q&A

December 6, 2018
image

Addressing a Few Comments About My Book

December 4, 2018
image

How Do I Create An Annual Planning Workshop For My Clients

November 29, 2018
image

Book Review: Talk Triggers by Jay Baer and Daniel Lemin

November 22, 2018
image

How to Build a Content-Centric Organization

November 15, 2018
image

Write Your Content With One Person In Mind #FindYourDoris

November 13, 2018
image

Book Review: Talk Triggers by Jay Baer and Daniel Lemin

November 8, 2018
image

Simple Sales Enablement Tips To Implement As A Marketer

November 6, 2018
image

Simple Sales Enablement Tips To Implement As A Marketer

November 1, 2018
image

Why Did I Write a Sales Enablement Book?

October 29, 2018
image

Why I Wrote A Sales Enablement Book?

October 25, 2018
image

How To Make Your Content Marketing Org Structure Work

October 23, 2018
image

How to Pilot a Content Marketing Initiative in a Traditional Marketing Organization

October 18, 2018
image

Does sales-enablement training belong in the HR group?

October 11, 2018
image

Content Marketing and Apple Store Classes

October 4, 2018
image

The Similarities Between Taking Photos and Content Marketing

September 27, 2018
image

3 Lessons From Relaunching My Website For the 4th Time

September 20, 2018
image

New Messaging

September 19, 2018
image

3 Ways Marketers are Using AI Today and How They Might Use it Tomorrow

September 13, 2018
image

Marketing and Depression

September 6, 2018
image

A Quick and Easy Way to Create Your Own Value Propositions

September 6, 2018
image

Scale Branding

August 30, 2018
image

Know Your Analytics Tools

August 28, 2018
image

3 Creative Ways Content Marketing Can Enable Sales

August 23, 2018
image

Everything is Connected

August 21, 2018
image

5 Lessons from Relaunching My Website The 4th Time

August 16, 2018
image

Search and Content Marketing

August 14, 2018
image

3 Trends Shaping the Sales Profession

August 10, 2018
image

It’s My 8th Time Speaking at Content Marketing World – So What’s New This Time?

August 9, 2018
image

Three ABM Examples

August 2, 2018
image

PowerBlanket Sales Enablement

July 26, 2018
image

Marketing Takeaways from Jeff’s Visit

July 24, 2018
image

The Hidden Side of Account-Based Marketing

July 19, 2018
image

My Podcasting Process

July 17, 2018
image

Leverage AR and VR to Improve your Sales and Marketing Outreach: Learn from 5 Stellar Examples

July 12, 2018
image

Sales Operations and Sales Enablement

July 11, 2018
image

5 Steps to Creating Harmony Between Marketing and Sales to Grow Your Business

July 5, 2018
image

Repurpose Content to a Different Format

July 3, 2018
image

Is Your Marketing Message Consistent? Here’s Why It Matters!

June 28, 2018
image

Writing a Complex Brief

June 26, 2018
image

Humans vs. Machines. Is Content Marketing Doomed?

June 21, 2018
image

What Have I Been Working On

June 19, 2018
image

Effective Sales Enablement: New Book for Marketing and Sales Professionals

June 14, 2018
image

Marketing-Enabled Sales

June 12, 2018
image

The Secret To Effective Sales Enablement – An Exclusive Sneak of My New Book

June 6, 2018
image

Machu Picchu Takeaways

June 5, 2018
image

James Webb Young – The 5-Step Ideation Process That Works

May 30, 2018
image

Finding the Balance of Global vs. Local: Marketing Campaign Case Studies

May 23, 2018
image

Lima Peru Takeaways

May 22, 2018
image

Four Marketing Lessons From Chatsworth Manor

May 16, 2018
image

Marketing Plan vs Global Marketing Plan

May 10, 2018
image

Creativity and Constraint

May 2, 2018
image

Publishing a Book

April 26, 2018
image

3 Marketing Lessons From Visiting the Chatsworth Manor

April 18, 2018
image

What is AI?

April 3, 2018
image

Three Ways To Find Warm Leads In Your Sales Database

March 21, 2018
image

Determining Warm Leads in Your Database

March 14, 2018
image

The Relationship Between Lead Definition and Your Website

March 7, 2018
image

Being Lonely

February 28, 2018
image

Use Co-Marketing to Drive Sales: B2C and B2B Examples

February 27, 2018
image

5 Great Books I’ve Been Reading… And Recommend To You

February 21, 2018
image

Be a Problem Finder, Not a Problem Solver

February 14, 2018
image

Learn From Your Past

February 7, 2018
image

How can Brand Guide Help Sales Enablement?

January 31, 2018
image

How To Find the Topic for Your Next Book

January 30, 2018
image

How to Perform a Content Audit: 2 Templates You Can Use to Save Hours

January 24, 2018
image

How Do I Conduct a Content Audit?

January 17, 2018
image

Da Vinci and the Marketer

January 10, 2018
image

What is Sales Enablement?

January 3, 2018
image

My New Year’s Resolutions

December 28, 2017
image

New Year Resolutions: It’s Time to Break One-Month Curse

December 27, 2017
image

What Writing My Second Book is Teaching Me About Sales Enablement

December 20, 2017
image

Define Core Values

December 13, 2017
image

What are the Skillsets Required for Modern Marketers?

December 12, 2017
image

Why “Driving Buy-In” Is The Key to Marketing Success

December 6, 2017
image

A Letter to Laura

December 5, 2017
image

What is Sales Enablement? Defining this term from a marketer’s perspective

November 29, 2017
image

When Sales Met Marketing

November 22, 2017
image

It’s Time to Map Your Marketing Workflow

November 15, 2017
image

Is Content Marketing about EIEIU or CEBIEIU?

November 8, 2017
image

Situational Fluency

November 5, 2017
image

A letter to Laura: Key Elements of Content Marketing Plan

November 1, 2017
image

Standardizing Content

October 25, 2017
image

What is the best way to open a presentation?

October 25, 2017
image

When Sales met Marketing… How Sales Enablement Found True Love

October 18, 2017
image

Making a living as an independent consultant

October 11, 2017
image

Building close relationships with your teams in other countries

October 4, 2017
image

What does a CPA have to do with marketing

September 27, 2017
image

Marketing Plan 2-pager: Part 2

September 25, 2017
image

7 Ideas to Improve Conversions on Your Website

September 20, 2017
image

Marketing Plan 2-pager: Part 1

September 13, 2017
image

Gut vs. Data when making marketing decisions

September 13, 2017
image

My 3 Big Take Aways from Content Marketing World

September 6, 2017
image

Plan vs. Planning

September 6, 2017
image

Marketing Decision is a Business Decision

August 30, 2017
image

Leading a marketing team to consensus

August 30, 2017
image

How to Build a Social Media Calendar

August 23, 2017
image

Making the transition from traditional to digital marketer

August 23, 2017
image

Applying content marketing to sports marketing

August 23, 2017
image

Dealing with marketing burnout

August 22, 2017
image

How to Maximize Content Marketing and Social Media Campaigns

August 14, 2017
image

The Anatomy of a Great Digital Marketing Campaign

July 24, 2017
image

A More Efficient Approach to Understanding Your Audience

July 17, 2017
image

A Useful Tool To Help Align Your Global Marketing Efforts

April 27, 2017
image

Key Takeaways From My Cisco Marketing Velocity Workshop

April 18, 2017
image

Maximize Exposure and Get More Gigs with Content Marketing

April 12, 2017
image

#ContentWritingChat – Internal Communications Tactics for World-Class Content Marketing

April 5, 2017
image

5 Big Content Marketing Questions From Undergraduate Students

March 30, 2017
image

#ContentChat – How to Build A global Content Marketing Team

March 22, 2017
image

The Branding Journey: From Brand Audit to Brand Guide

March 13, 2017
image

All You Need To Know To Create Internal Communications Plan

February 15, 2017
image

Working on Your Closing Presentation? 3 Elements to Make It Stand Out!

February 2, 2017
image

How To Deal With Content Marketing Burnout?

January 25, 2017
image

Globalization Through Localization

January 4, 2017
image

Happy 2017! My 2016 WTF Moments (it’s not what you think)

December 16, 2016
image

From Context to Leads: Metrics and ROI of Content Marketing

November 10, 2016
image

What Can This Architectural Wonder Teach Us About Marketing

October 11, 2016
image

How To Win More Budget For Your B2B Content Marketing

October 4, 2016
image

Save the date! Content and Social Media Marketing Workshop in Geneva October 28, 2016

September 16, 2016
image

My Favorite Takeaways, Tweets and Articles From Content Marketing World 2016

August 9, 2016
image

Content Marketing World 2016 – A Must To Go Conference

August 3, 2016
image

What does a Friend Request have to do with PokemonGo?

July 26, 2016
image

How to Build Consistent Brand Voice with Content Marketing

July 13, 2016
image

5 elements to maximize the synergy Between Social Media and Content Marketing

June 28, 2016
image

PR and Content Marketing

June 20, 2016
image

4 Lessons Learned from My First European Workshop

June 1, 2016
image

Making the Most Out of a Business Trip

May 25, 2016
image

Mr Magazine: An Editorial Love Story

May 3, 2016
image

Kickstart Your Startup’s Content Marketing

April 26, 2016
image

The Hidden Treasure Trove: Subject Matter Experts

April 19, 2016
image

You need headcount and budget to make your content marketing successful

April 19, 2016
image

Content Marketing vs. Other Types of Marketing

April 11, 2016
image

What’s the simplest definition of global content marketing?

April 5, 2016
image

The 7-Step Guide to Scale Your Marketing Content Effectively Workshop in Lausanne

April 5, 2016
image

Planning is not a plan…yet

March 29, 2016
image

Create a presentation to get your stakeholders to say yes

March 23, 2016
image

If you need help, ask for it!

March 15, 2016
image

Spring Cleaning: Organize & Simplify Your Content Marketing

March 1, 2016
image

Localization and translation is a key content marketing elements

February 29, 2016
image

Need headcount and budget for your marketing initiative? This course can help.

February 23, 2016
image

If you want to start a business, here are my 3 lessons

February 22, 2016
image

When a 15-year high schooler asked you what skills are required to be a marketer

February 16, 2016
image

Build allies to build content marketing efforts in a company

February 9, 2016
image

It’s not they don’t listen, it’s about how you communicate

February 8, 2016
image

Lessons learned from launching my first workshop

February 1, 2016
image

The Journey of Localization and Translation

January 18, 2016
image

The Spotlight is a Double-Edged Sword

January 11, 2016
image

What Does ‘Think Strategically’ Mean to Content Marketers?

January 4, 2016
image

Global Content Marketing Workshop in Portland

December 21, 2015
image

Create Winning and Scaleable Content for Global Marketing

December 1, 2015
image

A Presentation Framework to Get to Yes

November 17, 2015
image

Three Content Marketing Takeaways From This Girl Who Quit Instagram

November 10, 2015
image

My On-Site Experience Takeaways From Attending This Event in Portland.

October 20, 2015
image

Two Pre-Requisites of Content Planning

October 13, 2015
image

3 Suggestions to Enhance Communications Across Regions

September 29, 2015
image

My Response to a 15-Year-Old High Schooler Who Wants to Be a Marketer

September 21, 2015
image

What Are Some Steps or Processes That You Can Take to Create Compelling Content?

September 8, 2015
image

Marketing Take-Aways From My Trip to the US Open 2015

August 3, 2015
image

When Is a Content Marketer Not a Content Marketer?

July 27, 2015
image

5 Potential Allies to Help Bring Content Marketing to the Forefront

July 20, 2015
image

10 Things You Can Do, When Content Marketing Doesn’t Feel the Love…

July 7, 2015
image

11 Things I Learned After Leaving the Corporate World

June 29, 2015
image

What Does Storytelling Mean to Business?

June 1, 2015
image

A User-Friendly Way to Showcase Expert Advice

May 11, 2015
image

A Great Team With a Good Plan Leads to a Successful Event

April 27, 2015
image

How a Yoga Workshop Helped Me Manage a Career Change

March 23, 2015
image

Marketing Innovation – Trends, Predictions, Case Study & More

March 9, 2015
image

Kelly Hungerford’s Advice on How to Prepare a Successful Twitter Chat

February 25, 2015
image

B2B Content Marketing Tips and Examples

February 23, 2015
image

Every Day Is Freaking Hard, yet Everyday Is Fabulously Awesome

February 16, 2015
image

How to break down your marketing to determine your tech budget

February 9, 2015
image

Ann Handley’s Everybody Writes!

February 2, 2015
image

Drive Your Global Efforts: A Groupon Case Study

January 27, 2015
image

The Shift to Global Content Marketing: Interview with Skyword

January 19, 2015
image

See How BuzzSumo Uses Their Product as Their Marketing Platform

January 5, 2015
image

Aarstiderne Uses Marketing to Help Prepare Healthy Meals

December 29, 2014
image

Reflections On 2014

December 22, 2014
image

Book Review: A New Friend and Her Book, Word Up

December 15, 2014
image

The New, Now, and Next in Global Content Marketing

December 11, 2014
image

Content Marketing Spotlight: The State of Global Content Marketing

December 3, 2014
image

Efficient Global Content Marketing Stems From Strong Relationships With Local Teams

November 24, 2014
image

How to Turn a One-Hour Twitter Chat into One-Week’s worth of Tweets!

November 15, 2014
image

Five Key Elements to Create a Global Content Marketing Plan

November 5, 2014
image

Lesson Learned: To Create or Not to Create…a New Site for My Book?

October 29, 2014
image

Global and Regional Marketing Campaign Examples

October 27, 2014
image

Make Scaling Content Across Regions a Strategic Discussion

October 20, 2014
image

Being Good to Customers, Your Brand and the World

October 16, 2014
image

Technology and Content Marketing

October 14, 2014
image

People, Devices and the Future of Content Marketing

October 9, 2014
image

Advertising Examples From Around the World

October 6, 2014
image

A Great Example of Repurposing and Repackaging Existing Content

September 29, 2014
image

A Creative Way to Use Your Out-of-Office Reply as Another Content Marketing Vehicle

September 24, 2014
image

China’s Social Media Landscape

September 17, 2014
image

Three Lessons Learned From the Launch of My Book: Global Content Marketing!

September 17, 2014
image

It’s a Mystery How Everything Came Together: My Book Launch Behind-the-Scenes

September 11, 2014
image

The 4 P’s of Global Content Marketing

September 4, 2014
image

Engineering a Global Content Marketing Plan

August 27, 2014
image

East vs. West: A Tale of Two Videos by Pantene

August 26, 2014
image

The Value of Content Curation and How To Effectively Use It

August 13, 2014
image

Global Content Marketing Round-Up

July 28, 2014
image

Global Marketing: A Student’s Questions Answered

July 21, 2014
image

My Interview with Mark Masters on Content Marketing

July 15, 2014
image

The Similarities and Differences Between Writing a Book Proposal and a Marketing Plan

July 9, 2014
image

Is the Purchase Funnel Still Valid for Content Planning?

June 23, 2014
image

A Hiring Checklist for Content Marketing and Social Media Managers

June 10, 2014
image

Content Fuels DocuSign’s Demand Generation

June 5, 2014
image

Valuable Takeaways from My Most Recent Read: The Fault in Our Stars

June 2, 2014
image

Fun Event Ideas to Steal From C2 Montreal, A Creative Conference

May 27, 2014
image

Scaling Sales Content Across Regions

May 19, 2014
image

Leveraging Content for Distributors, Partners and Consumers

May 12, 2014
image

How to Start Global Content Production Initiatives for Your Company

May 6, 2014
image

How to Repurpose, Refresh and Reuse Content

April 28, 2014
image

How to Effectively Manage Content Across an Organization

April 21, 2014
image

Reimagine Content: Help Them Help Me

April 7, 2014
image

A Look Inside Intel’s Annual Planning Process

March 31, 2014
image

How One Small Business Successfully Manages Their Planning Process

March 17, 2014
image

Content Planning for Events

March 3, 2014
image

How to Determine the Value of Content

February 24, 2014
image

How to Translate Social Media Across Regions

February 17, 2014
image

Is it Possible to Create a Global Persona?

February 10, 2014
image

Words Are Not Dead

January 31, 2014
image

Integrated Marketing: Think Big, Think Small

January 27, 2014
image

Learning How to Learn

January 23, 2014
image

Content Marketing Round Up

January 21, 2014
image

A plan’s plan. What is the Grandaddy of Marketing Plans?

January 15, 2014
image

Can You Let It Go?

January 13, 2014
image

The Difference Between Planning vs. Plans

January 8, 2014
image

Be Creative, Be Boring and Be a Thief

January 6, 2014
image

How to Build a Collaborative Relationship Between Headquarters and Geographies

December 26, 2013
image

Death, Cancer, 2014 New Year Resolutions

December 16, 2013
image

How Many Content Pieces Can You Create With $1,000?

December 9, 2013
image

5 Tips to Effectively Scale Events Across Regions

November 18, 2013
image

3 key take-aways from Joe Pulizzi’s Book: Epic Content Marketing

November 14, 2013
image

Current State of Digital Marketing: Integration is Key

November 4, 2013
image

A 5-step Technique for Producing Ideas by James Webb Young

October 21, 2013
image

ebay’s Content Strategy Applied 2013: Scale Cross-Regional Content Marketing

September 16, 2013
image

Is Social Media Really Killing Brands Softly?

July 15, 2013
image

Holistic Evaluation of your Global Marketing

June 24, 2013
image

What are the Essentials Skills for a Content Strategist?

June 10, 2013
image

Three Key Actions from Crestodina’s Content Chemistry

May 6, 2013
image

Global and Local Marketing: Finding the Right Balance

March 19, 2012
image

Think Like a Marketer For Everything You Do

January 3, 2012
image

Six Ways to Start Subject Matter Experts Thinking Like Content Marketers

July 18, 2011
image

Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game