Content Marketing

Relevant and Compelling Content Strengthens Demand Generation and Customer Experience

Customer Experience is King and Content is Queen

Content is an indispensable part of B2B marketing.

If B2B marketers or sales people need to educate their customers about their products (most of the time, it’s complicated), we need “something” to show them “why” the products matter, “what” do the products do, and “how” to use them.

B2B Content Marketing Training

To explain or show you need content, which comes in various forms such as blog, videos, infographics, podcasts, and even AR/VR (augmented reality and virtual reality). Without content, there would be no internet!

Content Marketing Strategy and Implementation

You can’t do B2B marketing without content. However, the biggest challenge is to demonstrate the ROI of content or its impact on sales. The truth is that you CAN’T demonstrate content’s ROI all by itself. You need to measure it as a function of communications channels.

How to Scale Your
Content Marketing Program

  • Identify marketing objectives and key results
  • Identify content’s role in the context of marketing objectives and metrics
  • Understand content in relation to SEO and keyword search
  • Conduct content audit by products, personas, segments, languages, etc.
  • Map content to customer journey by personas, by products, and by industries
  • Recommend new and refresh existing content
  • Create an editorial schedule
  • Use content platforms to manage workflows
  • Use syndication platforms to publish content
  • Integrate content performance with content management libraries and analytics tools
  • Monitor, monitor and monitor

Content Marketing Planning

Like customer experience, content marketing is all about details from SEO-optimized title, design layout, image selection, crisp writing, to strong close-to-action. Every detail matters.

The creative design and storytelling are important, but the key is process, workflows, platforms and a good understanding of your customer’s point of view.

Content marketing in the digital world requires you to connect all the dots in earned, owned, and paid media to deliver the customer experience you envision.

Content Marketing Services

Consulting

When we provide content marketing consulting to our customers, we are in the trenches with them to get things done. It’s not about talking, it’s about doing. #getitdone

Speaking

Let Pam motivate your sales and marketing teams. Pam is a top-ranked content marketing Speaker, Author, Trainer, and Consultant. She can help your company reach new heights and provide insights at your next conference or event.

Resources

Want to learn more about content marketing? Listen to Pam Didner’s podcasts and Youtube Channel, B2B Marketing and More. Keep yourself informed on marketing and sales trends, including AI, global and content marketing updates.

Workshops

At Pam’s content marketing workshops, she will teach you how to integrate your teams and develop a marketing-driven content marketing strategy to improve your organization’s business goals.

What People Are Saying

“I loved working with Pam! She has great energy and insight and a no bullshit way of delivering a powerful message.”

– Sue Bruning, VP of Marketing and Communications, Cascade

“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.”

– Greg Matranga, VP of Global Marketing

“Pam’s understanding of the marketing and sales funnel is boundless. She translates strategy into actionable plans that deliver. Turn to her if you’re serious about results.”

– Nancy Bhagat, ex-CMO of TE Connectivity and VP of Marketing of Intel

“Cultivating a content culture is critical to driving digital transformation. The combination of Pam’s long-standing expertise as a global content marketer and strong leadership skills helped us set solid foundations for reaching that goal.”

– Kelly Hungerford, Senior Director of Digital Transformation Strategy and Services

Get Pam's Tools And Templates Today



Global Content
Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to:

  • Create content that engages people–regardless of their country and culture
  • Identify key actions and strategies to apply to your projects
  • Connect “dots” that others don’t see and connect them in ways you never thought of before
  • Identify key actions and strategies to apply to your projects

#ContentMarketingWithPam

Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead

Effective Sales
Enablement

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

  • Understand trends that impact sales professionals and how to take advantage of them
  • Become a better marketer with creative ideas on how to support sales
  • Be able to integrate sales elements into select marketing programs
  • Comprehend technology’s impact on sales enablement
  • Gain insights on how to assemble a first-class sales enablement team

#SalesGrowthWithPam

Download a Free Chapter

Available at these retailers: Amazon, Barnes and Noble, Indie Bound, 800CEORead