If you are a content marketer, there is a must-go-to conference that you need to check out: the annual Content Marketing World in Cleveland.

Hundreds of useful sessions from brands’ case studies, how-to tips and tricks, to new tools and platforms, not to mention two-nights of fun parties. For the purpose of professional development and networking with other content marketing peeps, it’s a worthwhile conference to attend.

I already had the pleasure of doing a workshop at Content Marketing World 2015 and I feel honored to have a workshop again at #CMWorld 2016. My topics are, of course, related to global content marketing. Even if this is not your focus, there are a wide variety of marketing tracks that you will find interesting. I hope to see you there!

Workshop title:

The Step-by-Step Guide to Create Global Content Marketing Strategy

Time: September 6th, 1:00 – 4:30 pm

Workshop description: Creating a content marketing strategy for one region is easy, the challenge is to scale that content marketing strategy across regions. Pam Didner will share with you specific processes and steps that you can take to create a cross-regional content marketing strategy.

Key Takeaways:

  • Identify key elements to incorporate into your global plan
  • Comprehend a process that you can implement internally to create your strategy
  • Understand the do’s and don’ts of scaling content across channels and countries


Session Title:

How to build a Global Content Marketing Team

Time: September 8, 10:00-10:45 am

Session Description: The key element of implementing cross-region content marketing initiatives for your company is to put a team together. You will learn how to balance global vs. local from a content marketing perspective, and when and how to say to ‘No’ to your teams. Tools, strategy and process will come only if you have a team assembled. You will understand the best practices and tips for collaborating between headquarters and local teams to implement your marketing strategy effectively.

After attending this session, you will:

  • Think about Global Content Marketing differently
  • Identify key elements to incorporate into your global plan
  • Tips and tricks to collaborate your local teams

Join us in Cleveland for #CMWorld 2016! There are many ways to participate in Content Marketing World 2016. Get familiar with the package options, as well as workshop and lab descriptions prior to beginning your registration. Registration can be accessed here.

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