What is China’s Social Media Landscape?
I recently gave a talk on China’s social media landscape at the Content Marketing World.
In 2010, China surpassed Japan and became the 2nd largest economy in the world. Yet, this country is somehow misunderstood or misrepresented by the western media. In this deck, I provided fun stats about the Chinese social media landscape.
To put things in perspective: China has ONE time zone, while the US has nine. The US has approx. 10 cities with a population > 1M people, while China has >190 cities with a population > 1M people.
Although Google, Facebook, YouTube, WordPress and other social media platforms are banned on China’s social media network, their homegrown social media tools are arguably better than ours. They are not really missing out on the social media party. In some ways, Chinese are no different than us. We all love our mobile devices and spend hours on the following online activities.
We are also very similar in pursuing happiness, health, career advancement, financial stability and the well-being of our families. Yet, there are cultural differences, language barriers, religious beliefs, laws and regulations, which drive us apart. When we explore content to scale, it’s important to focus on the commonalities from the get go to drive some degrees of consensus before we focus on our differences and uniqueness. Check out my presentation with fun visuals.
Bonus: I also discovered the following resources beneficial to further understand the Chinese social media landscape:
Blog: Resonance.com provides great insight on China Social Media: https://www.resonancechina.com/china-social-media-blog/
YouTube Channel: China How It Is by Serpentza https://www.youtube.com/playlist?list=PLCD2898DBC1440B4C
Video: The Chinese Social Media Landscape: https://www.youtube.com/watch?v=MksK8spSrMQ
Video: The Social Media Landscape in China: https://www.youtube.com/watch?v=X92RKBE-KVY
Video: The economist: China and the Internet: https://www.youtube.com/watch?v=_cywVDheJj8