by Elsa | Oct 12, 2020 | Content Marketing, Global Marketing, Marketing Technology, Social Media
In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands,... by Pam Didner | Aug 30, 2017 | Social Media
Social media is not like a traditional marketing campaign in that you cannot do it for a period and then stop. Rather, social media marketing needs to be continuous. As such, it requires a certain level of planning. For the best results, a social media calendar will... by Pam Didner | Mar 9, 2015 | Social Media
Kelly Hungerford’s ability to repurpose and repackage content inspired me to write the blog post, how to turn a one-hour Twitter Chat into one week’s worth of tweets. I was not surprised that this blog post was my most shared article in December. Several readers... by Pam Didner | Nov 24, 2014 | Social Media
I was talking to Kelly Hungerford, Director of Content, Community and Communications at Paper.li, to prepare for my 12/9 Twitter Chat, Scaling Your Content Marketing for Global Reach. I started asking her how she promotes her Twitter Chats. What she shared really... by Pam Didner | Sep 24, 2014 | Social Media
What is China’s Social Media Landscape? I recently gave a talk on China’s social media landscape at the Content Marketing World. In 2010, China surpassed Japan and became the 2nd largest economy in the world. Yet, this country is somehow misunderstood or... by Pam Didner | Jun 23, 2014 | Social Media
I had a conversation with Ryan Lewis, Founder of Bonfire Marketing, last week. We touched on the topic of hiring content marketing managers. He has grown his content marketing agency from a one-person shop to a 25 person organization in less than three years. He was... 
