by Pam Didner | Mar 22, 2022 | Sales Enablement
Sales and marketing alignment is hard in small and large B2B companies. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources. I was asked: “what’s the best way to integrate sales and marketing... 
by Pam Didner | Feb 22, 2022 | Sales Enablement
A common problem many of my clients face is how to clearly and effectively communicate with sales, and I can understand why – supporting sales is tricky and delicate. Here are 6 easy steps you can follow to boost good communications with sales reps. For example,... 
by Pam Didner | Jan 17, 2022 | B2B and Demand Generation, Sales Enablement
New Year, New Job! Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Then, somehow, he stumbled to my channel. After watching several of my videos, he set up a call with me. He had... 
by Pam Didner | Jan 12, 2022 | B2B and Demand Generation, Sales Enablement
Happy New Year! I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a... 
by Pam Didner | Jan 3, 2022 | Sales Enablement
We’re in the swing of the 2022 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. As we move deeper into 2022, scheduled live events are seeming to pick up. However, things are still... 
by Pam Didner | Jan 20, 2021 | Sales Enablement
As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. I learned that lesson early in my corporate career at Intel during my first encounter with sales. In one of my various marketing roles, I... 