by Pam Didner | Mar 20, 2020 | Sales Enablement
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. We need to be fast and slow at the same time:... by Pam Didner | Jan 6, 2020 | Sales Enablement
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm... by Pam Didner | Jul 9, 2019 | Sales Enablement
I have huge respect for salespeople. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me.... by Pam Didner | Jul 2, 2019 | Sales Enablement
A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a... by Pam Didner | Apr 23, 2019 | Sales Enablement
Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different Show how ABM can tie sales and marketing together Illustrate... by Pam Didner | Apr 16, 2019 | Sales Enablement
AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our... 
