by Lisa Loeffler | Feb 24, 2021 | Sales Enablement
We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Without surprise, we see mostly virtual events in the first half and even into Q3. As we move deeper into 2021,... by Pam Didner | Jan 20, 2021 | Sales Enablement
As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. I learned that lesson early in my corporate career at Intel during my first encounter with sales. In one of my various marketing roles, I... by Pam Didner | Jan 7, 2021 | Sales Enablement
The biggest benefit of digital marketing is everything is trackable. The biggest downfall of digital marketing is everything is trackable. However, the difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s... by Pam Didner | Nov 5, 2020 | Content Marketing, Global Marketing, Sales Enablement
In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that... by Pam Didner | Mar 20, 2020 | Sales Enablement
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. We need to be fast and slow at the same time:... by Pam Didner | Jan 6, 2020 | Sales Enablement
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm... 
