by Pam Didner | Jan 17, 2022 | B2B and Demand Generation, Sales Enablement
New Year, New Job! Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Then, somehow, he stumbled to my channel. After watching several of my videos, he set up a call with me. He had...
by Pam Didner | Jan 12, 2022 | B2B and Demand Generation, Sales Enablement
Happy New Year! I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a...
by Pam Didner | Feb 24, 2021 | Sales Enablement
We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Without surprise, we see mostly virtual events in the first half and even into Q3. As we move deeper into 2021,...
by Pam Didner | Jan 20, 2021 | Sales Enablement
As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. I learned that lesson early in my corporate career at Intel during my first encounter with sales. In one of my various marketing roles, I...
by Pam Didner | Mar 20, 2020 | Sales Enablement
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. We need to be fast and slow at the same time:...
by Pam Didner | Jan 6, 2020 | Sales Enablement
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm...
