by Pam Didner | Apr 3, 2022 | Marketing Technology
Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for his company. This has been his major pain point. It’s a loaded question, so I thought we could unpack it together... 
by Pam Didner | May 7, 2021 | Artificial Intelligence, Marketing Technology
AI is everywhere… Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you drive to work using Waze, the... 
by Pam Didner | Apr 16, 2021 | B2B and Demand Generation, Global Marketing, Marketing Technology
By now, most of us feel that 2021 is the same old same old. We are still wearing our masks and working from home. International travel is still a pain with different testing and quarantine rules. However, we do see a ray of sunlight due to the progress of vaccinations... 
by Pam Didner | Feb 17, 2021 | Content Marketing, Marketing Technology, Social Media
As a speaker and consultant, looking professional and sounding fantastic in a virtual meeting (working from home) is essential for me. This is especially important when I present to prospects and existing clients or record a keynote presentation from my home office.... 
by Pam Didner | Oct 12, 2020 | Content Marketing, Global Marketing, Marketing Technology, Social Media
In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands,... 