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Category: Global Marketing

Globalization Through Localization

Globalization Through Localization

I finally saw the famous Rosetta Stone in the British Museum when I made a visit to London this weekend. The stone inscribed a decree in three languages: ancient Egyptian hieroglyph, Demotic (another ancient Egyptian script used in the Nile Delta) and ancient Greek. I...
PR and Content Marketing

PR and Content Marketing

Here is a brief recap of my session: How Content Marketing Applies to PR I had the pleasure of speaking at the PRSA (Public Relations Society of America) Wisconsin Chapter in June. Unlike at other speaking engagements, I not only did a 45-min general session, but also...
Making the Most Out of a Business Trip

Making the Most Out of a Business Trip

Italy, Hungary, Switzerland and Israel were my stops during my May business travel. It all started with one simple speaking request in Hungary last year. Somehow, a one-off speaking invitation expanded into a business meeting in Venice, two speaking sessions in...