by Pam Didner | Jun 28, 2016 | Global Marketing
Here is a brief recap of my session: How Content Marketing Applies to PR I had the pleasure of speaking at the PRSA (Public Relations Society of America) Wisconsin Chapter in June. Unlike at other speaking engagements, I not only did a 45-min general session, but also...
by Pam Didner | Jun 20, 2016 | Global Marketing
I had been thinking about doing a workshop outside of the US for quite a while, but I was hesitant to try it. While I have done international roadshows and events in the past, it was challenging and expensive to do international events, especially in the areas of...
by Pam Didner | Jun 1, 2016 | Global Marketing
Italy, Hungary, Switzerland and Israel were my stops during my May business travel. It all started with one simple speaking request in Hungary last year. Somehow, a one-off speaking invitation expanded into a business meeting in Venice, two speaking sessions in...
by Pam Didner | Apr 26, 2016 | Global Marketing
From content creation’s perspective, Subject Matter Experts (SMEs) are the trove of content treasure. As a marketer, you know your company’s products and services, but you may not be completely immersed in the nuts and bolts of the technical side. After all, you are...
by Pam Didner | Apr 11, 2016 | Global Marketing
Content marketing is using content as a way to communicate the benefits of your products and services. Although my teenage sons thought it was pretty cool that I published a book, Global Content Marketing, he only vaguely know that it’s a marketing book. They didn’t...
by Pam Didner | Apr 5, 2016 | Global Marketing
Have you had an experience in which you created a solid marketing plan or campaign, then the budget was reduced or the product got delayed and the marketing plan you put so much time and effort into became useless and out-of-date? Or the business environment changed...
