by Pam Didner | Aug 16, 2016 | Global Marketing
When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a cross-border marketer best understand segments that... by Pam Didner | Jun 28, 2016 | Global Marketing
Here is a brief recap of my session: How Content Marketing Applies to PR I had the pleasure of speaking at the PRSA (Public Relations Society of America) Wisconsin Chapter in June. Unlike at other speaking engagements, I not only did a 45-min general session, but also... by Pam Didner | Jun 20, 2016 | Global Marketing
I had been thinking about doing a workshop outside of the US for quite a while, but I was hesitant to try it. While I have done international roadshows and events in the past, it was challenging and expensive to do international events, especially in the areas of... by Pam Didner | Jun 1, 2016 | Global Marketing
Italy, Hungary, Switzerland and Israel were my stops during my May business travel. It all started with one simple speaking request in Hungary last year. Somehow, a one-off speaking invitation expanded into a business meeting in Venice, two speaking sessions in... by Pam Didner | Apr 26, 2016 | Global Marketing
From content creation’s perspective, Subject Matter Experts (SMEs) are the trove of content treasure. As a marketer, you know your company’s products and services, but you may not be completely immersed in the nuts and bolts of the technical side. After all, you are... by Pam Didner | Apr 11, 2016 | Global Marketing
Content marketing is using content as a way to communicate the benefits of your products and services. Although my teenage sons thought it was pretty cool that I published a book, Global Content Marketing, he only vaguely know that it’s a marketing book. They didn’t... 
