by Pam Didner | Jul 17, 2017 | Global Marketing
Disclaimer: This post has been written in a collaboration with Mintent who kindly offered their product demo. A useful tool to help align your global marketing efforts Marketing is teamwork. The most brilliant marketing concept won’t happen if the people involved –...
by Pam Didner | Jan 25, 2017 | Global Marketing
I finally saw the famous Rosetta Stone in the British Museum when I made a visit to London this weekend. The stone inscribed a decree in three languages: ancient Egyptian hieroglyph, Demotic (another ancient Egyptian script used in the Nile Delta) and ancient Greek. I...
by Pam Didner | Nov 10, 2016 | Global Marketing
Visiting La Sagrada Familia, the Catholic Church with an unorthodox and ever-evolving architecture has always been on my bucket list. On my way to Lausanne and Milan for business meetings, I decided to stop in Barcelona to visit this historic landmark. In addition to...
by Pam Didner | Jun 28, 2016 | Global Marketing
Here is a brief recap of my session: How Content Marketing Applies to PR I had the pleasure of speaking at the PRSA (Public Relations Society of America) Wisconsin Chapter in June. Unlike at other speaking engagements, I not only did a 45-min general session, but also...
by Pam Didner | Jun 20, 2016 | Global Marketing
I had been thinking about doing a workshop outside of the US for quite a while, but I was hesitant to try it. While I have done international roadshows and events in the past, it was challenging and expensive to do international events, especially in the areas of...
by Pam Didner | Jun 1, 2016 | Global Marketing
Italy, Hungary, Switzerland and Israel were my stops during my May business travel. It all started with one simple speaking request in Hungary last year. Somehow, a one-off speaking invitation expanded into a business meeting in Venice, two speaking sessions in...