Category: Global Marketing

PR and Content Marketing

PR and Content Marketing

Here is a brief recap of my session: How Content Marketing Applies to PR I had the pleasure of speaking at the PRSA (Public Relations Society of America) Wisconsin Chapter in June. Unlike at other speaking engagements, I not only did a 45-min general session, but also...
Making the Most Out of a Business Trip

Making the Most Out of a Business Trip

Italy, Hungary, Switzerland and Israel were my stops during my May business travel. It all started with one simple speaking request in Hungary last year. Somehow, a one-off speaking invitation expanded into a business meeting in Venice, two speaking sessions in...
Planning is not a plan…yet

Planning is not a plan…yet

Have you had an experience in which you created a solid marketing plan or campaign, then the budget was reduced or the product got delayed and the marketing plan you put so much time and effort into became useless and out-of-date? Or the business environment changed...