by Pam Didner | Feb 27, 2018 | Content Marketing
February’s almost over and it’s time for me to check in with my New Year Resolutions and I can report that I’m right on track with my second book. Furthermore, as I research and write, I have been able to dive in and discover some excellent books and I want to...
by Pam Didner | Jan 30, 2018 | Content Marketing
Everyone loves creating new content and sharing it on different channels, but no one likes to do a content audit. It’s unsexy, boring, and frankly, thankless. If you do a great job, nobody cares. If you do a bad job, nobody can tell the difference, so why bother?...
by Pam Didner | Nov 5, 2017 | Content Marketing
I recently received this e-mail from one of my students, Laura. Hi Professor, I had you in class a few months ago, and I was wondering if you had any examples of a content strategy that you could share with me? I have to create one for work and I’m just overwhelmed by...
by Pam Didner | Sep 13, 2017 | Content Marketing
It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. I had the pleasure of speaking at Content Marketing World for 7 years straight. This year was bigger than ever. 12 vertical labs, 18 workshops, 50+...
by Pam Didner | Aug 22, 2017 | Content Marketing
Content marketing and social media marketing are like muffins and cupcakes. You make them similarly, the desired effect is similar, and yet—it requires a special recipe to arrange them together to create something wonderful. This post helps you understand how to...
by Pam Didner | Apr 5, 2017 | Content Marketing
I was invited to speak at an undergraduate content marketing class. Rather them giving a presentation, I asked the students to submit questions. I created a customized deck to address as many questions as possible in one hour. Here are some questions from the class:...
