by Pam Didner | Jun 20, 2022 | B2B and Demand Generation, Content Marketing, Global Marketing
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you... 
by Pam Didner | Oct 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
The end goal of marketing is to build awareness and drive demand for our products and services. One way to achieve that is to create a campaign for an extended period. Unfortunately, in the world of social media, many campaigns are run almost constantly, which... 
by Pam Didner | Sep 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate... 
by Pam Didner | Apr 2, 2021 | Content Marketing
What is content marketing? What are the Different Types of Content Marketing What are the Benefits of Content Marketing What is a Content Marketing Strategy How to Build a Content Marketing Strategy How Does Content Marketing Help SEO How to Measure Content Marketing... 
by Pam Didner | Mar 17, 2021 | Content Marketing, Global Marketing
Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. From a sales perspective, that’s fantastic. However, it creates challenges for marketing,... 
by Pam Didner | Feb 17, 2021 | Content Marketing, Marketing Technology, Social Media
As a speaker and consultant, looking professional and sounding fantastic in a virtual meeting (working from home) is essential for me. This is especially important when I present to prospects and existing clients or record a keynote presentation from my home office.... 