by Pam Didner | Sep 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate... by Pam Didner | Apr 2, 2021 | Content Marketing
What is content marketing? What are the Different Types of Content Marketing What are the Benefits of Content Marketing What is a Content Marketing Strategy How to Build a Content Marketing Strategy How Does Content Marketing Help SEO How to Measure Content Marketing... by Pam Didner | Mar 17, 2021 | Content Marketing, Global Marketing
Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. From a sales perspective, that’s fantastic. However, it creates challenges for marketing,... by Pam Didner | Feb 17, 2021 | Content Marketing, Marketing Technology, Social Media
As a speaker and consultant, looking professional and sounding fantastic in a virtual meeting (working from home) is essential for me. This is especially important when I present to prospects and existing clients or record a keynote presentation from my home office.... by Pam Didner | Nov 5, 2020 | Content Marketing, Global Marketing, Sales Enablement
In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that... by Pam Didner | Oct 12, 2020 | Content Marketing, Global Marketing, Marketing Technology, Social Media
In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands,... 
