by Pam Didner | Oct 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
The end goal of marketing is to build awareness and drive demand for our products and services. One way to achieve that is to create a campaign for an extended period. Unfortunately, in the world of social media, many campaigns are run almost constantly, which...
by Pam Didner | Sep 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate...
by Pam Didner | Oct 12, 2020 | Content Marketing, Global Marketing, Marketing Technology, Social Media
In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands,...
by Pam Didner | Apr 30, 2019 | Content Marketing
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. It’s...
by Pam Didner | Nov 13, 2018 | Content Marketing
I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It exceeds my expectations. Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4...
by Pam Didner | Oct 23, 2018 | Content Marketing
Launching a content-centric initiative in a traditional marketing organization can be tricky. This is especially true when your peers are not familiar with content marketing. Worse, they may be concerned that content marketing would impact their job scope (in other...
