by Pam Didner | Apr 30, 2019 | Content Marketing
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. It’s...
by Pam Didner | Nov 13, 2018 | Content Marketing
I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It exceeds my expectations. Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4...
by Pam Didner | Oct 23, 2018 | Content Marketing
Launching a content-centric initiative in a traditional marketing organization can be tricky. This is especially true when your peers are not familiar with content marketing. Worse, they may be concerned that content marketing would impact their job scope (in other...
by Pam Didner | Jun 26, 2018 | Content Marketing
I had the great pleasure of speaking at the Best of Content Marketing Conference in Vienna. Although the topic is still content marketing, I was focused on the implications of AI: what are the ramifications of AI’s on content marketing? What is AI? Before I went on to...
by Pam Didner | Jun 5, 2018 | Content Marketing
I’ve written about James Webb Young’s approach to ideation in the past. Recently, when I re-read his book, I realized that my creative thinking approach to completing my 2nd book followed the same steps he described in 1936. It’s amazing how his little book has stood...
by Pam Didner | May 22, 2018 | Content Marketing
After speaking at the Clever Content Conference in Copenhagen, I met up with a good friend, Diana, in Manchester, England. We were thinking about where we should spend our weekend and she suggested that we visit Chatsworth. I got excited right away. If you’re as big a...
