by Pam Didner | Jan 26, 2020 | B2B and Demand Generation
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to... by Pam Didner | Aug 12, 2019 | B2B and Demand Generation
What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework Hidden Benefits After Finalizing Your Messaging Framework Product-Specific Messaging Template Thought-Leadership Messaging Template Product-Specific... by Pam Didner | Jul 16, 2019 | B2B and Demand Generation
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green, one of the... by Pam Didner | Apr 9, 2019 | B2B and Demand Generation
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with... by Pam Didner | Dec 4, 2018 | B2B and Demand Generation
One of my favorite engagements is working with clients on their annual planning efforts. In general, my support comes into two forms: Work closely with senior executives to create their annual marketing strategy. Lead and facilitate a marketing group’s annual planning... by Pam Didner | Sep 19, 2018 | B2B and Demand Generation, Sales Enablement
In a matter of a few short years, the popular understanding of artificial intelligence (AI) has evolved from murderous movie robots like HAL from 2001 A Space Odyssey or the relentless T1000 from Terminator 2, to the quirky digital assistant living in your phone that... 
