by Pam Didner | Jul 16, 2019 | B2B and Demand Generation
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green, one of the...
by Pam Didner | Apr 9, 2019 | B2B and Demand Generation
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with...
by Pam Didner | Dec 4, 2018 | B2B and Demand Generation
One of my favorite engagements is working with clients on their annual planning efforts. In general, my support comes into two forms: Work closely with senior executives to create their annual marketing strategy. Lead and facilitate a marketing group’s annual planning...
by Pam Didner | Sep 19, 2018 | B2B and Demand Generation, Sales Enablement
In a matter of a few short years, the popular understanding of artificial intelligence (AI) has evolved from murderous movie robots like HAL from 2001 A Space Odyssey or the relentless T1000 from Terminator 2, to the quirky digital assistant living in your phone that...
by Pam Didner | Sep 6, 2018 | B2B and Demand Generation
Until now, my services and offerings have been for global content marketing, since my value proposition and ‘uniqueness’ is that I know how to help enterprises set up a process to scale content internationally. With the launch of my 2nd book, Effective Sales...
by Pam Didner | Sep 25, 2017 | B2B and Demand Generation
A painter displays his heart and soul on a canvas. A business uses its website. As such, business owners should consider their websites “living beings” with the aim of engaging and building a relationship with their customers. The way to monitor your success at...
