by Pam Didner | Sep 19, 2018 | B2B and Demand Generation, Sales Enablement
In a matter of a few short years, the popular understanding of artificial intelligence (AI) has evolved from murderous movie robots like HAL from 2001 A Space Odyssey or the relentless T1000 from Terminator 2, to the quirky digital assistant living in your phone that...
by Pam Didner | Sep 6, 2018 | B2B and Demand Generation
Until now, my services and offerings have been for global content marketing, since my value proposition and ‘uniqueness’ is that I know how to help enterprises set up a process to scale content internationally. With the launch of my 2nd book, Effective Sales...
by Pam Didner | Sep 25, 2017 | B2B and Demand Generation
A painter displays his heart and soul on a canvas. A business uses its website. As such, business owners should consider their websites “living beings” with the aim of engaging and building a relationship with their customers. The way to monitor your success at...
by Pam Didner | Aug 14, 2017 | B2B and Demand Generation
A great digital marketing campaign requires four elements, Data, Communication, Content, and Planning, to deliver maximum impact Contributed by Victoria Greene: Brand Marketing Consultant & Freelance Writer You’re ready to go, you have a great idea for your...
by Pam Didner | Apr 27, 2017 | B2B and Demand Generation
I had the pleasure of speaking at Marketing Velocity, Cisco’s event for its premier channel partners. I have worked with distributors and channel partners for several years so doing a workshop with them is like coming home again. 🙂 For channel partners and...
by Pam Didner | Mar 22, 2017 | B2B and Demand Generation
I like this graph by Rusty Grim, Founder of Owen Jones, a branding and creative agency. This graph simplifies a complicated branding process: from conducting brand audits to completion of a brand guide. Branding and rebranding can be overwhelming experiences, but...
