by Lisa Loeffler | Jan 1, 2021 | B2B and Demand Generation
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through... by Pam Didner | Aug 8, 2020 | B2B and Demand Generation
There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to... by Pam Didner | Jul 21, 2020 | B2B and Demand Generation
Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online... by Pam Didner | Jul 5, 2020 | B2B and Demand Generation
Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based... by Pam Didner | May 26, 2020 | B2B and Demand Generation
The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in... by Pam Didner | May 13, 2020 | B2B and Demand Generation
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with... 
