by Pam Didner | Sep 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate... by Pam Didner | Aug 4, 2021 | B2B and Demand Generation, Global Marketing
Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. These are achievable through several key methods. If you’re in the process of building your marketing team, Inc. has a great... by Pam Didner | Apr 16, 2021 | B2B and Demand Generation, Global Marketing, Marketing Technology
By now, most of us feel that 2021 is the same old same old. We are still wearing our masks and working from home. International travel is still a pain with different testing and quarantine rules. However, we do see a ray of sunlight due to the progress of vaccinations... by Pam Didner | Jan 1, 2021 | B2B and Demand Generation
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through... by Pam Didner | Aug 8, 2020 | B2B and Demand Generation
There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to... by Pam Didner | Jul 21, 2020 | B2B and Demand Generation
Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online... 
