by Pam Didner | Oct 22, 2022 | B2B and Demand Generation, Content Marketing, Global Marketing
I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom... 
by Pam Didner | Oct 15, 2022 | B2B and Demand Generation, Content Marketing, Marketing Technology
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or any other... 
by Pam Didner | Sep 21, 2022 | B2B and Demand Generation, Content Marketing
Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been... 
by Pam Didner | Jul 15, 2022 | B2B and Demand Generation, Content Marketing
Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority... 
by Pam Didner | Jun 20, 2022 | B2B and Demand Generation, Content Marketing, Global Marketing
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you... 
by Pam Didner | Jun 2, 2022 | B2B and Demand Generation, Marketing Technology
Sequoia Capital presented a 52-page memo, “Adapting to Endure”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the... 