by Pam Didner | Mar 4, 2022 | B2B and Demand Generation
I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. The ability to think strategically comes from your thought process, which I call “mindset.” I like this definition from Sources of Insights:... 
by Pam Didner | Feb 10, 2022 | B2B and Demand Generation
If you’re a B2B marketer and need to pick a conference to attend, B2B Marketing Exchange is it! This marketing conference is jam-packed with essential B2B topics ranging from marketing strategy, demand generation, account-based marketing, marketing automation, sales... 
by Pam Didner | Feb 7, 2022 | B2B and Demand Generation
Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to... 
by Pam Didner | Jan 26, 2022 | B2B and Demand Generation
Let’s face it – there are just some conversations that people don’t want to have, period. But in the workplace, it’s important to maintain a sense of transparency and trust, meaning we often need to bite the bullet and have some tough discussions. This can... 
by Pam Didner | Jan 17, 2022 | B2B and Demand Generation, Sales Enablement
New Year, New Job! Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Then, somehow, he stumbled to my channel. After watching several of my videos, he set up a call with me. He had... 
by Pam Didner | Jan 12, 2022 | B2B and Demand Generation, Sales Enablement
Happy New Year! I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a... 