by Pam Didner | Jul 5, 2020 | B2B and Demand Generation
Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based...
by Pam Didner | May 26, 2020 | B2B and Demand Generation
The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in...
by Pam Didner | May 13, 2020 | B2B and Demand Generation
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with...
by Pam Didner | Jan 26, 2020 | B2B and Demand Generation
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to...
by Lisa Loeffler | Jan 5, 2020 | B2B and Demand Generation
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through...
by Pam Didner | Aug 12, 2019 | B2B and Demand Generation
What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework Hidden Benefits After Finalizing Your Messaging Framework Product-Specific Messaging Template Thought-Leadership Messaging Template Product-Specific...
