Category: Announcement

5 Lessons from Relaunching My Website The 4th Time

5 Lessons from Relaunching My Website The 4th Time

Hard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched my website for the fourth time. That’s pretty much one relaunch per year. I am not talking about changing copy here and there. I am talking about a complete...
Ann Handley’s Everybody Writes!

Ann Handley’s Everybody Writes!

When I ran into Lee Odden, CEO of Top Rank, at a conference in May, he had just finished reading the final manuscript of Ann Handley’s second book, Everyone Writes. “I love this book!” he exclaimed with excitement. “You can go to any page in this book and you will...
Engineering a Global Content Marketing Plan

Engineering a Global Content Marketing Plan

I just completed a webinar on how to engineer a global content plan. Once we add the word “Global” in front of “Content Plan”, it feels like extra weight is put on our shoulders. Well, let’s break down a Global Content Plan into two elements: Global and Content...