Marketing Innovation: A Digital Media Explosion
Marketing innovation solves some of the most complex challenges we have ever faced as a society and a global community. Also, marketing innovation almost takes place daily with the explosion of channels we use to gather, consume and share information we need to stay on top of current and future trends in order to exceed client needs. Below is a collection of articles that includes tips for staying on top of innovation, a case study and how to prepare for marketing in 2020.
5 Ways To Be More Innovative In The Digital Age
The following guest post is by Shama Kabani, a business strategist for the digital age, and serves as founder & CEO of The Marketing Zen Group (a full-service web marketing & digital PR firm). She is also the author of The Zen of Social Media Marketing (3rd edition).
Five Innovation Trends For CMOs
This article is by Lisa Nirell, chief energy officer at EnergizeGrowth, a marketing consultancy; speaker; and author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. The digital marketing train has left the station. Thankfully, more than 7,000 eager passengers jumped aboard the fast-moving Adobe Digital Summit last […] Tweet This!
Are you ready for marketing in 2020?
The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques.
About Pam Didner
Pam Didner is a B2B AI strategist, fractional CMO, and 5x author who helps marketing and sales teams get AI-ready, aligned, and focused on revenue. With 20+ years in the corporate world – across accounting, supply chain, marketing, and sales enablement – she knows how big organizations actually work, and how to move them. She does that through fractional CMO engagements, keynote speaking, workshop training, private coaching, and hands-on consulting. Contact her or find her on LinkedIn. She also leads Microsoft Copilot training programs for enterprise marketing and sales teams.
