Blog – Marketing Strategies and Latest Digital Marketing Trends

Pam Ties Personal Observations and Reflections to Her Knowledge of Sales, Marketing, Organization Planning and Collaboration. Everything Is Connected…

Key Marketing Takeaways from VidCon2019

Key Marketing Takeaways from VidCon2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans.

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How to Prove Your Marketing Team’s Value

How to Prove Your Marketing Team’s Value

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing.

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3 Ways to Evaluate AI to Optimize Your Marketing

3 Ways to Evaluate AI to Optimize Your Marketing

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing?

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How Artificial Intelligence Transforms B2B Marketing

How Artificial Intelligence Transforms B2B Marketing

Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with them?

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How to Enable Your Employees for Sales Enablement

How to Enable Your Employees for Sales Enablement

The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating them to: Tell a relevant and personalized story to prospects Explain the company’s products and benefits Address prospects challenges and pain points In...

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Effective Sales Enablement Book – Q&A

Effective Sales Enablement Book – Q&A

Many of you know that my book, Effective Sales Enablement, was launched at the end of October. So far, I’ve received positive and less-than-positive comments by those who’ve read the book. Thank you! I’d like to take an opportunity to address some of the negative comments that were raised by you who read the book.

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