I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans.
My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me for several years, but the growth is not going as fast as I’d like. I’ve come to realize that sales is a numbers game.
Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing.
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget.
Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing?
AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing?
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean? As a marketer, what do you need to know about AI to evaluate vendors’ platforms to have a productive conversation with them?
Here are the 3 lessons I learned from Alteryx Sales Academy, which I was fortunate to attend.
The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating them to: Tell a relevant and personalized story to prospects Explain the company’s products and benefits Address prospects challenges and pain points In...
My friend made an effort to show me the “Line Friends” store. Yes, a physical retail store! He told me that Line was so popular in Taiwan that they opened a store in the hottest shopping mall in Taipei to sell products of their popular emoji and sticker characters such as Brown, Cony, Moon and more.
Many of you know that my book, Effective Sales Enablement, was launched at the end of October. So far, I’ve received positive and less-than-positive comments by those who’ve read the book. Thank you! I’d like to take an opportunity to address some of the negative comments that were raised by you who read the book.
One of my favorite engagements is working with clients on their annual planning efforts. In general, my support comes into two forms.