Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools.
Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach.
Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team.
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with...
We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target.
Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more.
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you'll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern...
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through...
Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and internal sales training.
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans.
My leads tend to come from referrals, workshops and organic outreach from my website. It has worked well for me for several years, but the growth is not going as fast as I’d like. I’ve come to realize that sales is a numbers game.