Hiring is very similar to looking for clues to discover your customers’ buyer intent. You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points
Knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas.
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Here’s how to ensure things run as smoothly as possible for your next large-scale tech event.
I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence to sales and marketing.
To maximize the value of your content production efforts, it’s important to first understand the content your company already has and find ways to leverage it. From there, it will be easier to determine a way forward.
Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI.
Make sure SMEs understand the strategic objective. Are you looking to build awareness to help the organization grow? Do you need to more sharply differentiate your value proposition from competitors’?
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important it is to strike a balance between global and local marketing.
To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same.
Martech stack is inherently complicated. The best way to navigate it is to know exactly what you need to build.
Sales and marketing alignment is challenging in small and large B2B companies alike. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources.
Your mindset is a big deal. It impacts how you approach marketing, career development, and management communications.