Since the publication of my 2nd Book, Effective Sales Enablement, several marketers approached me and were interested in enabling their sales teams but unsure of how to get started.
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through...
Content plays a vital role in selling complex technology. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.
Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing.
Strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today’s complicated world.
Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools.
Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach.
Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan
The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team.
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plans AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with...
We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions. Everything seems to be a moving target.
Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence.
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more.