A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers
Hiring is very similar to looking for clues to discover your customers’ buyer intent. You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points
How To Develop Buyer Personas: A Crash Course
Knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas.
How to Effectively Plan and Manage a Large-Scale Tech Event
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Here’s how to ensure things run as smoothly as possible for your next large-scale tech event.
AI for Sales and Marketing: Q&A with Streamly
I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence to sales and marketing.
How To Nail Your Content Management and Production Plan
To maximize the value of your content production efforts, it’s important to first understand the content your company already has and find ways to leverage it. From there, it will be easier to determine a way forward.
Measure Content Marketing ROI Easily Using This Effective Approach
Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI.
Six Ways to Start Subject Matter Experts Thinking Like Content Marketers
Make sure SMEs understand the strategic objective. Are you looking to build awareness to help the organization grow? Do you need to more sharply differentiate your value proposition from competitors’?
How To Strike A Balance Between Global and Local Marketing
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important it is to strike a balance between global and local marketing.
Recession Ahead? Here’s How To Keep Marketing Agile
To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same.
Making Martech Stack Manageable – 3 Things To Know
Martech stack is inherently complicated. The best way to navigate it is to know exactly what you need to build.
Two Ways To Integrate Sales and Marketing in an Enterprise
Sales and marketing alignment is challenging in small and large B2B companies alike. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources.
Let the Right Marketing Mindset Guide Your Career Development
Your mindset is a big deal. It impacts how you approach marketing, career development, and management communications.