Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs.
A large part of your career trajectory should be supported through ongoing education. Attending conferences is one key component you should add to your annual marketing activities and events.
One of the primary reasons people attend conferences is to meet like-minded people and industry peers. After all, for both marketing speakers and attendees, marketing conferences bring together people from all over the world who share a common focus around the marketing field and its discipline.
While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience or networking opportunities.
Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. These components are important in order to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team, or run your own consultancy.
2021: Looking Back & What Lies Ahead
As we sit in early 2022, the situation remains pretty similar to 2021. Many B2B marketing events and conferences have yet to announce dates, and with good reason.
The pandemic is still with us, bathing another year in uncertainty. Announcing event dates prematurely may prove a poor investment as there hasn’t been a lot of reporting around the final bite Covid will take out of the events industry.
Although we have begun to see the comeback of in-person events, the hybrid type of events and fully online ones are here to stay. Also, we can expect to see free virtual events in early 2022 to engage with prospects, brands, and speakers to keep them warm in possibly Q3 or Q4.
In 2021, many organizers turned in-person conferences that typically span several days into the one-day online event. Others spread their event across three weeks, meeting a day each week to suppress Zoom fatigue.
One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families, and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events.
With travel likely ramping up next year, organizations should focus and drop deposits on venues of choice for 2022/23 when conference wanderlust returns to itchy professionals missing friendly skies and conference friends.
7 Event Industry Predictions in 2022
Here are seven event industry predictions I’m making for 2022, as well as what lies ahead in the next several years with a surge to return to in-person events.
1. Contract Details Matter
Both speakers and event venues should read each other’s contracts more closely, as well as tie iron-clad legalese to safeguard loss.
2. Higher Venue Deposits
Conference centers and hotels will require higher, potentially non-refundable deposits. Choose wisely.
3. Speaker Competition Will Heat Up
Competition among professional speakers in 2022/2023 will reach an all-time high. Speakers should clearly define and differentiate their value as they compete against thousands of speakers for in-person events as venues ramp back up while supporting social distancing safety protocols.
4. Hybrid Events Will Flourish
Plan for a mix of pre-and post-virtual events and shorter in-person events. Typical 3-day conferences may morph into one, maybe two days. Conferences will take place outdoors, weather permitting, to boost comfortability for attendees — unless you’re attending during a bloody hot AZ or stifling humid FL summer!
5. Supply & Demand Issues Rise
Plan ahead for beyond 2022 & 2023. Warmer spring and summer venues and temperate climates, like California, will be targeted at all-time highs where conferences can safely take place outdoors — think outdoor wedding style with open white tents!
6. AirBnBs & Exotic Destinations Will Enter
Smaller micro-events at boutique hotels, Airbnbs, or out-of-the-way, less competitive, exotic destinations will be imagined. Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions, and activities are fully arranged for one package price — almost like a conference at sea.
7. Thought Leaders Will Come Together for Tighter Collaborations
Brands will build in-person masterminds and think tanks that bring influencers and thought leaders together to collaborate in mind-trust events.
Best B2B Marketing Conferences in 2022
Digital Marketing for Financial Services
February 22-23, 2022 | Website
Take advantage of this one-stop, two-day event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders, experts, and professionals for in-depth idea exchange, and get tips to enhance your digital marketing efforts
February 24-25 & April 21-22, 2022 | Website
The Sales 3.0 Conference, Toronto will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth in a hybrid world. You’ll learn from sales VPs at industry-leading companies, technology influencers, analysts, and management and leadership experts.
B2B Marketing Exchange
February 28 – March 2, 2022 | Website
The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company.
March 15-17, 2022 | Website
When you attend a free Adobe Summit, you will walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation, and digital transformation. The marketing conference includes over 100+ sessions and a dozen content tracks.
March 21-23, 2022 | Website
LeadsCon is a great event to connect with the lead gen community as performance marketers gather safely to navigate the future of the industry. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. Enjoy two days of networking and content featuring the top experts in lead gen and performance marketing.
March 29-30 & September 28-29, 2022 | Website
The MarTech Conference gives you the opportunity to join online (and for FREE) to explore essential changes, challenges, and opportunities in consumer behavior, as well as the marketing technologies that can help you achieve your organizational goals.
B2B Marketing Forum
April 6-7 & April 19-21 2022 | Website
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference.
It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. With approximately 1,000 attendees, it’s intimate enough that you’ll see some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to help you go the distance.
April 11-12, 2022| Website
B2B Online is the only event where the top minds in manufacturing and distribution meet and learn. You’ll receive the most disruptive digital, eCommerce, and omnichannel content and walk away with actionable insights to grow your profits faster. With 900+ B2B leaders exclusively in one place at one time, this is the only meeting place to shape the future of the industry.
B2B Summit North America
May 2-4, 2022 | Website
B2B Summit is the only event to leverage the insights, analysis, and experience of the brightest B2B minds to spark your curiosity, shape your strategy, and fuel double-digit business growth. Top analysts, inspirational thinkers, innovative technology providers, and more than 3,000 of your peers will come together as a community to learn from each other and stake out audacious plans for success in 2022.
Gartner Marketing Symposium | XPO
May 23-25, 2022 | Website
Join over 1,600 marketing executive peers for an unparalleled program designed for Chief Marketing Officers and their leadership teams. You’ll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy.
June 21-22 2022 | Website
The CommerceNext Marketing Summit Series will help retailers and direct-to-consumer brands stay on track with the explosive growth of e-commerce. This in-person event returns to New York on June 21-22 to gather this dynamic community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for e-commerce acceleration. From leadership lessons to channel-specific deep dives, this event will advance key elements of your retail and eCommerce marketing strategy.
B2B Summit Paris 2022
July 7, 2022 | Website
B2B Summit in Paris is France’s premier BtoB marketing and sales trade show, and this year they will celebrate its 10th anniversary. Discover how sales and marketing professionals provide outstanding customer experiences and grow their businesses year after year. This year’s program written by the best in the business is full of inspiration and actionable ideas to help decision-makers and their teams to prepare for future challenges.
July 11-13, 2022 | Website
MozCon is “not your typical marketing conference”. While the world changes around us, SEO doesn’t stop. Attend three days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more.
August 3-5, 2022 | Website
Marketing Artificial Intelligence Conference (MAICON) is an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Above all, MAICON is built to help marketers understand, experience, and improve their AI knowledge.
B2B Marketing Leaders Forum Asia
August 17-18, 2022 | Singapore | Website
APAC’s largest marketing conference for B2B CMOs and marketing leaders – sharing their strategies, technologies and leadership techniques for turning marketing departments into revenue-generating machines, securing larger budgets and a stronger voice in the C-suite.
Content Marketing World
September 13-16, 2022 | Website
Entering its eleventh year, at Content Marketing World you will experience over 100+ sessions and workshops presented by the leading brand marketers and experts from around the world that are customized to you. They have tracks covering every aspect of content marketing so your agenda can be built for you.
B2B Marketing EXPO
November 22-23, 2022 | Website
B2B Marketing Expo takes place in London, and it’s one of Europe’s leading marketing events connecting the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.
Multiple Date and Locations | Website
Digital Summit events offer engaging digital marketing conferences in more than 20 U.S. cities. Check out the full lineup and pick your destination to learn from the most creative, innovative marketing talent and brands. You’ll find the latest and best practices in all aspects of marketing.
Engage Marketing Conference
TBD, 2022 | Website
Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide you with expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.
Oracle Modern Business Experience
TBD, 2022 | Website
Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Join marketing experts and practitioners who are embracing innovative technologies to engage customers in real-time.
Book Pam to speak at your conference, event or workshop.
Pam Didner is a passionate B2B marketer who speaks worldwide each year. She has over 20 years of experience in sales enablement and product, partner, and content marketing for clients such as Cisco, Intel, 3M, and Microsoft.
Pam works with sales and marketing to distill complex challenges into actionable tasks, and she provides easy-to-follow templates and solutions. She helps marketers think strategically, act tactically, and connect the dots. A special place to see this in action is when she’s live on stage.
Check out: The Top B2B Sales Conferences in 2022