by Pam Didner | May 7, 2021 | Artificial Intelligence, Marketing Technology
AI is everywhere… Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you drive to work using Waze, the... by Pam Didner | Apr 16, 2021 | B2B and Demand Generation, Global Marketing, Marketing Technology
By now, most of us feel that 2021 is the same old same old. We are still wearing our masks and working from home. International travel is still a pain with different testing and quarantine rules. However, we do see a ray of sunlight due to the progress of vaccinations... by Pam Didner | Apr 2, 2021 | Content Marketing
What is content marketing? What are the Different Types of Content Marketing What are the Benefits of Content Marketing What is a Content Marketing Strategy How to Build a Content Marketing Strategy How Does Content Marketing Help SEO How to Measure Content Marketing... by Pam Didner | Mar 17, 2021 | Content Marketing, Global Marketing
Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. From a sales perspective, that’s fantastic. However, it creates challenges for marketing,... by Pam Didner | Feb 24, 2021 | Sales Enablement
We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Without surprise, we see mostly virtual events in the first half and even into Q3. As we move deeper into 2021,... 
