by Pam Didner | Nov 5, 2022 | Social Media
The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s... 
by Pam Didner | Oct 22, 2022 | B2B and Demand Generation, Content Marketing, Global Marketing
I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom... 
by Pam Didner | Oct 15, 2022 | B2B and Demand Generation, Content Marketing, Marketing Technology
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or any other... 
by Pam Didner | Oct 4, 2022 | Marketing Technology
I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases... 
by Pam Didner | Sep 21, 2022 | B2B and Demand Generation, Content Marketing
Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been... 