by Pam Didner | Jun 20, 2022 | B2B and Demand Generation, Content Marketing, Global Marketing
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you... 
by Pam Didner | Jun 2, 2022 | B2B and Demand Generation, Marketing Technology
Sequoia Capital presented a 52-page memo, “Adapting to Endure”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the... 
by Pam Didner | Apr 3, 2022 | Marketing Technology
Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for his company. This has been his major pain point. It’s a loaded question, so I thought we could unpack it together... 
by Pam Didner | Mar 22, 2022 | Sales Enablement
Sales and marketing alignment is hard in small and large B2B companies. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources. I was asked: “what’s the best way to integrate sales and marketing... 
by Pam Didner | Mar 4, 2022 | B2B and Demand Generation
I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. The ability to think strategically comes from your thought process, which I call “mindset.” I like this definition from Sources of Insights:... 