by Pam Didner | Jan 6, 2020 | Sales Enablement |
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm... by Pam Didner | Aug 12, 2019 | B2B and Demand Generation |
B2B messaging and positioning are the most under-rated tasks in marketing. Worse, crafting B2B messaging is not as much fun as creative development, storytelling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and... by Pam Didner | Jul 16, 2019 | B2B and Demand Generation |
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green, one of the... by Pam Didner | Jul 9, 2019 | Sales Enablement |
I have huge respect for salespeople. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me.... by Pam Didner | Jul 2, 2019 | Sales Enablement |
A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. I was puzzled by her request. The marketing team with that product group is not a... 
