by Pam Didner | Jan 26, 2022 | B2B and Demand Generation
Let’s face it – there are just some conversations that people don’t want to have, period. But in the workplace, it’s important to maintain a sense of transparency and trust, meaning we often need to bite the bullet and have some tough discussions. This can...
by Pam Didner | Jan 17, 2022 | B2B and Demand Generation, Sales Enablement
New Year, New Job! Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Then, somehow, he stumbled to my channel. After watching several of my videos, he set up a call with me. He had...
by Pam Didner | Jan 12, 2022 | B2B and Demand Generation, Sales Enablement
Happy New Year! I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a...
by Pam Didner | Jan 1, 2022 | B2B and Demand Generation
Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through...
by Pam Didner | Oct 8, 2021 | B2B and Demand Generation, Content Marketing, Global Marketing
The end goal of marketing is to build awareness and drive demand for our products and services. One way to achieve that is to create a campaign for an extended period. Unfortunately, in the world of social media, many campaigns are run almost constantly, which...
