by Pam Didner | Mar 20, 2020 | Sales Enablement
This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. We need to be fast and slow at the same time:...
by Pam Didner | Jan 26, 2020 | B2B and Demand Generation
For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to...
by Pam Didner | Jan 6, 2020 | Sales Enablement
Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm...
by Pam Didner | Aug 12, 2019 | B2B and Demand Generation
What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework Hidden Benefits After Finalizing Your Messaging Framework Product-Specific Messaging Template Thought-Leadership Messaging Template Product-Specific...
by Pam Didner | Jul 16, 2019 | B2B and Demand Generation
I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. A quick note: John Green, one of the...
