We are all very quick to start writing when in need of content. However, it’s important to know what you want to say about your brand, products, or services. That’s where a messaging framework comes into play.

A messaging framework is a prerequisite for editorial planning and content production. If you don’t know how to create a messaging framework, this webinar is for you. Even if you know how to create one, you will still benefit from the templates I will share.

Who Should Attend: If your teams or salespeople constantly ask you how to describe your products best, it’s time to create a messaging framework.
I will share a simple process to help you rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams. I will also discuss features vs benefits and messaging vs value propositions.

This process will help you decode product features and benefits, identify your customers’ needs and map them together to create a framework that your team can use to create content.

After the session, you will be able to:

  • Explain the benefits of a messaging framework
  • Understand the steps needed to create value propositions
  • Tie product features and benefits to customers’ pain points and challenges

Have questions before the webinar? Join my Facebook Community: Build Marketing Skills to Get Ahead to get access to exclusive content and information.

100% transparency: Once you register for the webinar, you are automatically added to my email list. I don’t send emails unless I have something to say. You can always unsubscribe if my content is not worthy of your time. #peace

Watch on-demand here, to learn about messaging framework steps and how to create one that resonates.

Messaging Framework Steps

If you’d like to learn more about B2B, marketing, and sales, check out the list of my upcoming FREE webinars.

For additional resources, check out and subscribe to my YouTube channel B2B Marketing and More.

However, if you prefer audio content, subscribe to my Apple podcast channel.

 


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Pam's personal observations tie back to her knowledge and passion for sales, marketing, and technologies. Enjoy her stories and use her templates to start thinking differently about marketing and sales.



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