Your data may whisper marketing and strategic insights that you can’t hear Pam's One Pager
In the B2B digital marketing world, we gather customers’ data across various channels and campaigns. However, the data is usually presented in siloed and rarely consolidated ways.
We know how each campaign and channel performs, but what about the holistic view of our marketing measurement or return on marketing investment for the year, even when comparing it with last year?
Or, can we fully integrate our b2b marketing automation tools and CRM to enable data-driven strategy decisions?
Can we identify marketing effectiveness as a function of revenue impact?
That’s where AI comes in.
How AI and Marketing Work Together?
Many sophisticated and modern digital marketers use AI for content writing and editing, image generation, keyword generation and optimization (SEO), all the way down to campaign creation, brainstorming and creating a framework around their AI marketing strategy.
In marketing, we use AI to:
- Increase efficiency
- Enhance productivity
- Gain insights into topics and SMEs
- Drive continuous improvement
However, we can also use AI in marketing to analyze our fragmented and scattered first-party data with second-party and third-party data.
By doing so, we’ll also be able to:
- Recognize patterns that we can’t see
- Predict or project trends, track consumer behavior models, or marketing and sales successes
- Personalize outreach based on past customer behavior, content consumption, messaging, and other offerings to optimize customer experience
- Minimize risks by identifying potential threats, such as off-brand assets, unaddressed customer inquiries, regulations, or customer sentiments
Combining data analytics with AI is one of the most powerful ways to take your marketing to the next level.
AI and martech consultant with B2B marketing expertise
AI and martech go hand-in-hand within B2B digital marketing.
If you have an inside data analytics team, GREAT. If not, it’s time to work with someone who possesses B2B marketing acumen with a solid understanding of back-end and martech so that you can give your marketing an extra push.
So, how can you turn your data into implementable sales and marketing knowledge?
Pam and her team will:
- Work with you to identify and scope questions or objectives (clarity of questions matters!)
- Propose a cost-effective approach and models to address the questions
- Gather your data and put them in a structured format
- Validate the models and enrich data if necessary
- Train the models
- Build the models and review the data
- Present report outs
- Tweak and optimize
- Additional report outs
Although the steps sound simple, the devil is always in the details about data, model building, tweaking, and making sense of the data.
Fragmented data is a beast. You need to tame it with discipline and persistence.
Shoot Pam an email or schedule a call to discuss how to make sense of your data! AI marketing.
Let's BrainstormAI Analytics Services
Consulting
It’s not about talking; it’s about doing
When we provide martech evaluations and recommendations as part of our customer consultation process, we get down in the trenches with them to get things done.
Resources
Check out Pam’s blog, podcasts, and videos
Pam’s B2B Marketing and More podcast and YouTube channel keep you informed on marketing, sales trends and and provide you with templates you can use to make your job easier.
AI Speaker
Share AI trends and know-how
Pam has the ability to explain complex AI challenges in a way that your executives and team can fully understand; that way, everyone can move in the same direction to push ahead.
AI Workshop
Deepen team members’ understanding of data
Pam will lead, facilitate, and show how to integrate martech and AI into your overall marketing strategy and team roles and responsibilities.
“Pam understands the many intricacies involved in sales and marketing. She finds common ground between the two groups, and helps forge deep collaboration.
Greg Matranga
VP of Global Marketing
